The Hong Kong Management Association launches its second residential programme:"The Cambridge Innovation Programme - Reshaping the Business Landscape" to meetthe needs of senior executive

Hong Kong. 27 July 2017: With the rapid development of global economic integration, entrepreneurs and business leaders who wish to excel must be capable to innovate in face of the growingly competitive market. Innovation, the potential for ongoing change and sustaining a "Why Not" mental approach to situations and opportunities will lead to continuing growth, leadership and fulfilment as the decades unfold. Last year, the Institute of Advanced Management Development of The Hong Kong Management Association launched a residential programme "The Cambridge Innovation Programme - Reshaping the Business Landscape" in September 2016 to provide a platform for knowledge and idea exchange for entrepreneurs and business leaders. Due to its overwhelming success, it is launched again on 23-29 September this year.

The programme includes lectures, workshops, debate, discussion and company visits - specifically designed for those senior executives and business leaders seeking inspiration and challenge to generate new visions, new thinking and access to the latest processes and approaches to entrepreneurial international business development. With the accent on Open programme, Innovation and recognition that disruptive approaches change the business landscape and create environments in which the fastest and fittest thrive. The 7-day residential programme will take place at Cambridge, England and is designed and led by professors, senior executives and seasoned entrepreneurs, who are all at the leading edge of specialties which will be of particular importance in tomorrow`s world. The programme will be participative - and take account of individual goals and motivation

Upon completion of the programme, the participants will be able to:

• Acquire cutting-edge knowledge of innovation, likely trends in the world economy and business environment
• Re-think and re-shape personal goals, organisational design and positioning
• Obtain a unique study experience of engaging in intellectual exchanges with top scholars, business leaders and entrepreneurs in one of the world`s most prestigious universities
• Build and expand personal network and connection with entrepreneurs and business leaders

Professor Alan Barrell is the programme director. He has spent almost 30 years in senior executive positions in technology based industries and has become one of Cambridge`s most articulate promoters of entrepreneurship.

For further information, please contact:

For the Hong Kong Management Association:
Ms Sunnie Ma
Senior Manager
+852 2774 8579
sunniema@hkma.org.hk

Ms Krystal Yeung
Executive Officer
+852 2774 8547
krystalyeung@hkma.org.hk

About the Institute of Advanced Management Development
About the Institute of Advanced Management Development Established within The Hong Kong Management Association in early 2015, the Institute of Advanced Management Development (AMD) offers advanced management programmes for senior executive development and top notched management consulting services to a whole range of organisations, with a view to making significant contribution to advancing Hong Kong`s and the Region`s human capital, and living up to the vision and missions of HKMA. AMD becomes Hong Kong`s unique institution that provides a learnt platform and channels for renowned scholars and management experts from around the world to interact with our fellows and members, as well as senior executives from business, education, health and public sectors. In the process, state of the art knowledge and innovative ideas that are relevant to the economic development of Hong Kong and the Region are imparted and generated. For more information, please visit: http://hkma.org.hk/amd/index.html

About Professor Alan Barrell - Programme Director

Alan Barrell has spent almost 30 years in senior executive positions in technology based industries and has become one of Cambridge`s most articulate promoters of entrepreneurship. He was a founder shareholder in Library House Ltd, and is now Entrepreneur in Residence at the Centre for Entrepreneurial Learning, Cambridge Judge Business School. He is also Distinguished Guest Professor at Xiamen University. He has taught at Tsinghua University and Fudan University. He acts as Consultant to the China (Shanghai) Public Practicing Base for Entrepreneurs. His interest in China, its history, people and culture has become a major feature of his life and work. Other appointments include Senior Enterprise Fellow, University of Essex; International Fellow, Anglia Ruskin University Cambridge; International Research Fellow, Laurea University of Applied Sciences in Helsinki and at University of Lahti also in Finland; and Professor of Practice of the Institute of Advanced Management Development.