The Institute of Advanced Management Development of The Hong Kong Management Association is proud to partner with ESIC Business & Marketing School to jointly deliver a tailor-made programme on "Digital Marketing for Future Leaders".

The 5-day programme will be held from 23 to 28 April 2017 in Madrid, Spain. It is designed to advance the marketing expertise of business leaders with a deep immersion in a Digital Marketing environment while giving them an edge in their professional development and practical skills. It offers first-hand experience in the European business digital environment and at the same time supports the development of an international business network.

The international experience includes the following activities:

• Visits to international companies including Telefonica, Mahou-San Miguel Group, and Santander Bank.
• Lectures from renowned business professionals with in-depth knowledge and experience in the Digital Marketing sector.
• Meetings with peers to explore joint opportunities.
• Participating in the "Hoy es Marketing Event", an annual highlight for professionals and senior executives from business, marketing, communications, and the digital economy in Spain. It is an annual event organized by ESIC in three largest cities in Spain (Madrid, Barcelona and Valencia) where renowned experts talk about the latest activities and strategies and discuss future business trends.

The programme is designed and led by ESIC, which is a major business school in Europe specialized in the area of Marketing with a special focus on digital business and entrepreneurship.

About ESIC Business & Marketing School

ESIC was the first business school created in Spain as an answer to the professionals who needed to improve their training in the area of Marketing. Currently, ESIC is one of the leading Marketing schools, that has gained both national and international recognition. With more than 40.000 alumni, ESIC is a prestigious point of reference for companies and professionals. The school has been ranked 23rd in Europe in the "QS Global 200 Business Schools Report 2014-2015" and top 20 in the "2016 Ranking of MBA Programmes for Global Schools" by America Economia.

About the Institute of Advanced Management Development

The Institute of Advanced Management Development (AMD) was established by The Hong Kong Management Association in May 2015 to offer advanced management programmes for senior executive development and management consulting services with a view to making significant contribution to advancing Hong Kong`s human capital, living up to the mission and vision of HKMA. AMD becomes Hong Kong`s unique institution that provides a platform and channels for renowned scholars and management experts from around the world to interact with our fellows and members, as well as senior executives from business, education, health and public sectors. In the process, state of the art knowledge and innovative ideas that are relevant to the economic development of Hong Kong and the Region are imparted and generated.

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Issued by The Hong Kong Management Association on 28 February 2017.

For press enquiries, please contact:
Ms Sunnie Ma, Senior Manager
Tel: 2774 8579 /
Email: sunniema@hkma.org.hk

Ms Krystal Yeung, Executive Officer
Tel: 2774 8547 /
Email: krystalyeung@hkma.org.hk