Hong Kong Management Association

The Hong Kong Management Association is proud to announce the partnership with the University of Wales, Trinity Saint David (UWTSD) in offering

Doctor of Business Administration
Master of Business Administration
Master of Science in Marketing
Master of Science in Digital Marketing

Professor Medwin Hughes, Vice-Chancellor of the University of Wales Trinity Saint David said, “The University of Wales Trinity Saint David has an ambitious mission. We aim to transform education and by doing so transforming the lives of the individuals and communities who are connected to us. Our aim is to develop reflective graduates and practitioners who can make a difference to society. We are committed to sustainable development and the environment as one of our underpinning values. It is a theme that is woven into the student experience enabling the UWTSD graduate to develop the right knowledge, skills and attributes to take their place wherever they may be in the future.”

About UWTSD

The University`s Royal Charter is the oldest in Wales and England after the universities of Oxford and Cambridge, with HRH the Prince of Wales being the University`s Royal Patron.
It also became the newest university in 2013 when Swansea Metropolitan University merged into the institution.
The University has demonstrated the strength in its research work and the contribution it makes in seeking solutions to real world challenges: 60% of its research work was judged to be either outstanding (23.3%) or very considerable (36.7%) in terms of its reach and significance. (Research Excellence Framework 2014)

Doctor of Business Administration (DBA)
UWTSD DBA is an exciting opportunity for experienced managers to further their qualifications, combining research and practical reflective activities. The programme is designed by experts in management education at UWTSD and built on engaged scholarship and evidence-based management to enable participants to solve practical issues and complex business problems, with a focus on the development of applied research skills in interdisciplinary areas.

Part 1 (180 credits)	Part 2 (360 credits)
Approaches to Research and Academic Communication Qualitative Research Quantitative Research Methods Visions for the Future-Theoretical Perspectives on Management Strategic Change and Organizations Managing in Complex Environments: Strategies, Insights and Solutions	Preparing for Doctoral Research Research Dissertation

Duration of study:	3 years
Commencement Date:	March 2017
Deadline for Application:	7 Feb 2017

DBA vs PhD
DBA and PhD are both Doctoral programmes that involve the development of substantial original work but with different foci. DBA focuses on practice, policy or strategy, within the context of the individual’s workplace. The research involved in DBA is applicable to business issue(s) and is carried out in the context of professional practice while for PhD, research needs to make a significant contribution to an area of knowledge or theory.

Master of Business Administration (MBA)
The MBA is an internationally respected general management qualification, which enhances the skills and competences of experienced managers. The content will improve participants’ potential to manage and lead organizations effectively through development of abilities, extension of knowledge and understanding of a wide range of management skills, ideas and theories. This programme is designed for participants from a wide variety of backgrounds who are seeking international career opportunities through the development of their managerial abilities.

Part 1 (120 credits)	Part 2 (60 credits)
Financial Management Human Resource Management Marketing Management Managerial Economics Strategic Management Consultancy Management	17,000-word Business Research Project

Duration of study:	18 months (with a maximum time span of 36 months)
Commencement Date:	31 March 2017
Deadline for Application:	7 Feb 2017

MSc Marketing and MSc Digital Marketing
The pro grammes are designed to enhance participants’ career prospects by obtaining in-depth knowledge in marketing and digital marketing. Participants will study a good mix of marketing and digital marketing modules which will enable them to critically understand the theoretical and practical challenges facing them. Graduates will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking in addition to gaining the knowledge and practical skills applicable to the sector.

	MSc Marketing	MSc Digital Marketing
Part 1: Common Modules (80 credits)	Marketing Planning & Strategy Consumer Insights in the Digital Age Emerging Themes in Marketing Marketing Communications & Branding
Part 1: Specific Modules (40 credits)	Global Strategic Marketing Creating Customer Value	Digital Marketing Social Media Marketing and Web Analytics
Part 2 (60 credits)	17,000-word Business Research Project

Duration of study:	18 months (with a maximum time span of 36 months)
Commencement Date:	31 March 2017
Deadline for Application:	7 Feb 2017

Professors of Practice
A team of Professors of Practice, who are experts in their field, will be invited to share with participants of MBA and MSc programmes their practical and professional knowledge and insights.

DBA Information Seminar		MBA/ MSc Information Seminar
Date: Time: Venue:	12 January 2017 7:00pm – 8:00pm 3/F, Tower 2, South Sea Centre 75 Mody Road, Tsim Sha Tsui East	Date: Time: Venue:	8 December 2016 OR 10 January 2017 7:00pm – 8:00pm 3/F, Tower 2, South Sea Centre 75 Mody Road, Tsim Sha Tsui East