Organized by the Hong Kong Management Association since 1985 and sponsored by the Television Broadcasts Ltd since 1989, the HKMA/TVB Award for Marketing Excellence 2001 is now open for entries.

Now in its 16th year, the HKMA/TVB Award for Marketing Excellence bestows honour and public recognition on organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong.

Previous winners of the Award are all marketing campaigns which comprise meticulous market research, well-organized promotional work, good public relations, accurate results forecasting and efficient administration. (See attached list of previous winners.)

Therefore, if you have launched an excellent marketing campaign as those of the past winners, enter the Award now! This exciting and enriching Award will provide you a valuable experience-sharing occasion and, an excellent opportunity to prove your ability and success and to gain recognition from peers in the marketing profession.

It will also confer the prestigious recognition and endorsement of the HKMA on the company's product or service and the company itself; strengthen the company's reputation within the trade and in the community at large; provide a high-profile, positive image for the company and its product or service; and increases the morale and motivation of the staff by publicly recognizing their efforts.

Your entry is eligible if it is a campaign for a product or a service, or an issue for a company or an organization in either the public or private sector; a marketing activity conducted with results after October 1999; substantially different from previous submissions by the same company or organization; and a marketing campaign developed specifically for the Hong Kong market, although supporting materials need not have been produced locally.

All winners will be officially announced at a Prize Presentation Ceremony to be held on 8 October at the Hotel Island Shangri-la, Hong Kong. In addition to Gold, Silver, Bronze Prizes and Certificates of Merit, a Citation for Outstanding TV Campaign and a Citation for Innovation will be chosen from amongst the entries. TVB will produce a 30-minute programme to publicize the Award and its winners. At the same time, an experience-sharing seminar on the finalist marketing programmes will be held in late October this year.

Members of the Awards Organizing Committee include: Mr S K Cheong (Chairman), Assistant General Manager, Television Broadcasts Ltd; Mr Tony Cheung, Director, Marketing, New T & T; Mr Aloysius Lee, President, Marketing and Sales, Pacific Century CyberWorks; Mr Wilson Mok, Chief Executive Officer, Mazda Motors (Hong Kong) Ltd; Mr Tony Tai, Director of Marketing, Greater China Group, IBM China/Hong Kong Ltd; Mr Jeffrey Yu, Chairman, The Association of Accredited Advertising Agents of Hong Kong; and Mr Kenneth T H Yuen, Senior Manager, Advertising Dept, Cheung Kong (Holdings) Ltd.

Enter the Award is easy! Fill in the simple Entry Form and send it to the Award Secretariat of the Hong Kong Management Association before 21 May 2001 as the first step towards this prestigious Award.

For details about the Award, please contact Ms Titania Woo or Ms Jennifer Au on 2526 6516.



Issued by The Hong Kong Management Association on 9 April 2000.

For press enquiries, please call Ms Titania Woo or Ms Cecilia Wong
on 2526-6516/7392-3505.