55TH DSA PROGRAMME JUDGING INFORMATION

Paper (15%) + Interview Session (85%)
* 65% is the passing mark for each criterion

1. PAPER (15%)
   Judging Criteria for PAPER

   Appendix I	Reference letter from nominee's company
   20%	Reasons for nominating the nominee
   Appendix II	Nominee’s background and work history
   20%	What are your aspirations as a salesman
   20%	Personal achievement and continuous development
   40%	Nominee's opinion on the theme of the 55th DSA - Heritage • Breakthrough (承豐 。 破浪)
   Appendix III	Summary of product/service information for each nominee, which will present at the interview session

2. INTERVIEW SESSION (85%)
   The interview session is divided into 2 parts.

   PART I (PRODUCT/SERVICE PRESENTATION) (70%)
   (3 minutes)	Presentation by the nominees on specific products or services indicated in Appendix III
   (3 minutes)	Answering challenges by the judges and encourage the judges to have follow-up discussion or conversation
   PART II (EFFECTIVE SELLING) (30%)
   (2 minutes)	Presentation on selling a product to a specific group of customers (both are randomly chosen by the nominee)

• Judging Criteria for INTERVIEW SESSION

  20%	Ability to build customer relationship
  20%	Product and market knowledge
  30%	Ability to convince and to close sales
  30%	Application of selling skills (Effective Selling Session) Agility and Innovation Relevancy to selling items and products Ability to build customer relationship Ability to convince and to close sales