The Manulife / HKMA DMC Digital Marketing Summit was successfully held on 29 March 2019 at the HKMA Management Development Centre with over 100 participants. The Conference brought together prominent business leaders who shared with participants their invaluable insight on digital marketing.

Mr Esmond Mok, Chairman of the HKMA Digital Marketing Community, mentioned in his Welcoming Address, that the HKMA established the Digital Marketing Community in March 2017 to gather a powerful network of digital marketing enthusiasts to bring in state-of-the-art expertise and insights on global trends for Hong Kong marketers through different exciting events. In the past two years, the DMC had organized over 20 well-received activities attended by over 1,100 executives. He also announced that the DMC has come up with an upcoming series of ingenious and engaging activities. Soon later this year, DMC will launch a series of #MarTech events that would cover the Marketing crosses Technology topics, including: Visual Analytics, Customer Experience, Cloud Retail, Application Programming Interface (API), AR / VR and A.I., etc

Mr Zhang Fupeng, Vice President of Wireless Marketing at Huawei, delivered an Opening Keynote Speech on Huawei�s involvement in ICT services, its vision on the future development of 5G and its application to all parts of our daily life, as well as how it can add value to various industries.

The key note speech was well-received and followed by a case sharing session during which the success stories behind Luckin Coffee and Klook, both billion-dollar start-ups today, delivered by Prof Viveca Chan, Chairman& CEO of WE Marketing and Ms Anita Ngai, Chief Revenue Officer of Klook, respectively.

The following distinguished speakers were invited to share their wisdom at the summit:

PLENARY SESSION ONE: EVOLVINTG ROLES OF CMO

Ms Isabella Lau, Chief Customer Officer, Manulife (International) Limited (Session Moderator)
Mr Farhad Jowharsha, Sales Director, Forrester Research
Mr Esmond Mok, Regional Head, Corporate Affairs & Brand and Marketing, Greater China &North Asia, Standard Chartered Bank (Hong Kong) Ltd
Ms Eva Ng, Industry Leader, Google HK - Tech, Telco, Lux, CPG& Govt
Mr Ricky Ou, Chief Product Officer, Ping An Technology & GM of Cloud BU
Mr Andy Wong, Exccutive, HK Marketing&Communications, IBM China /HK Ltd
PLENARY SESSION TWO: LATEST TRENDS OF DIGITAL MARKETING AND WHAT`S NEXT
Ms Melanie Lo, CEO, GroupM (Session Moderator)
Mr Deric Wong, CEO, Omnicom Media Group Hong Kong (Session Moderator)
Mr Ian Chan, Senior Director, Business Development, Tencent Holdings Limited
Ms Salina Ghafur, Head of Marketing, Weibo Hong Kong
Ms Anita Lam, Head of Branding, Greater China, Facebook
Ms Tania Lau, Senior Director of Marketing & PR Communications, Yahoo HK
Ms Eva Ng, Industry Leader, Google HK - Tech, Telco, Lux, CPG & Govt

Mr Dean Samuels, Head of Solutions Architect, Amazon Web Services, shared on how Amazon Web Services helps improve customer experience and the role of machine learning in analyzing customer behavior to help marketers design successful campaigns and achieve better sales using these data in his Closing Keynote Speech.

In the Closing Address, Mr Esmond Mok believed the discussions at the Summit have been extremely inspiring as the speakers have covered many critically important current and future trends, as well as offering unique insights to participants on how to stay ahead of the game in the era of digital marketing. He once again expressed his gratitude to all sponsors, speakers, guests and participants for making the summit a great success.

Title Sponsor:

• Manulife (International) Limited

Grand Sponsor:

• McDonald�s Hong Kong

Sponsor:

• Coca-Cola China Limited,
• Optimum Media Direction (OMD)
• PHD Limited

Strategic Partner:

• Hong Kong Advertisers Association (HK2A)

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Issued by The Hong Kong Management Association on 29 March 2019.