Organized by the Hong Kong Management Association and sponsored by Television Broadcasts Limited, the results of the Individual Awards and Campaign Awards of the HKMA/TVB Awards for Marketing Excellence 2009 were announced at the Award Presentation Dinner held on Monday, 19 October 2009 at the JW Marriott Hotel Hong Kong. The results were as follows:
Gold Prize
"Rail Merger Campaign - The Unprecedented Marketing Challenge"
MTR Corporation Limited
Silver Prize
"Democratizing Premium Coffee"
McDonald`s Restaurants (HK) Ltd
Bronze Prize
"American Express Cathay Pacific Credit Card - Fly Faster"
American Express International Inc
Certificate of Excellence
"Cathay Pacific New Cabin Designs Marketing Campaign"
Cathay Pacific Airways Limited
"One Dollar Does Matter"
The Dairy Farm Company Limited
"The HKJC Olympic 2008 Campaign - How We Excelled in the World"
The Hong Kong Jockey Club
Citation for Innovation:
"Impact of Movies on Tourism: Cape No.7 Promotion Programme"
EGL Tours Company Limited
"ELEMENTS Flirting with Sound"
MTR Corporation Limited
"`MassMutual Jr. Space Camp` 10th Anniversary - Making 10 Space Dreams Possible!"
MassMutual Asia Ltd
Citation for Outstanding TV Campaign:
"One Dollar Does Matter"
The Dairy Farm Company Ltd
Citation for Outstanding Small Budget Campaign:
"Impact of Movies on Tourism: Cape No.7 Promotion Programme"
EGL Tours Company Limited
"The Relaunch of German Pool Halogen Cooking Pot Marketing Campaign"
German Pool (Hong Kong) Limited
"Toys`R`Us Rubik`s Cube Marketing Campaign"
Toys LiFung (Asia) Limited
Citation for Outstanding Marketing Execution:
"KFC Chewy Cheese-Stretchable Cheese Stretchable Limits"
Birdland (Hong Kong) Limited
The Best Presentation Award
Ms Annie Sin
Group Marketing Manager
The Dairy Farm Company Limited
* The order of presentation of the campaigns receiving the same awards is based on the alphabetical order of the company name.
Individual Awards
CIM MARKETER OF THE YEAR:
Ms Diane Chiu
Marketing Director
The Dairy Farm Company Ltd - Wellcome
DISTINGUISHED MARKETING LEADERSHIP AWARDEES:
Ms Diane Chiu
Marketing Director
The Dairy Farm Company Ltd - Wellcome
Ms Clare Ho
Director of Consumer Mobile Marketing, Consumer Group
PCCW Limited
Ms Betty Leong
General Manager - Investment Property
MTR Corporation Limited
Ms Lena Tsang
Vice President
Sir Hudson International Limited
OUTSTANDING MARKETING PROFESSIONAL AWARDEES:
Ms Emily Chow
Deputy Head of Marketing
PrimeCredit Limited
Ms Wendy Leung
Senior Marketing Manager
McDonald`s Restaurants (HK) Ltd
Mr Ivan Wong
Vice President - Mobile Marketing, Consumer Group
PCCW Limited
Organized by the Association since 1985 and sponsored by Television Broadcasts Limited since 1989, the HKMA/TVB Awards for Marketing Excellence bestow honour and public recognition on marketers and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong.
| Sponsor:Television Broadcasts Limited |
| Corporate Sponsors: |
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The Bank of East Asia |
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Canon Hongkong Co., Ltd |
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Cartier |
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The Chartered Institute of Marketing |
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Chung & Tang Communications Consultants |
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CIC Investor Services Limited |
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Coca-Cola China Limited |
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Convoy Financial Services Limited |
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CSL Limited |
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FANCL |
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FORTRESS & Watsons Your Personal Store |
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Fuji Photo Products Company Limited |
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Hong Kong Economic Times |
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The Hong Kong Jockey Club |
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The Hong Kong and China Gas |
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Company Limited |
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Hong Kong L.P. Gas (Holdings) Ltd |
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The Kowloon Motor Bus Co (1933) Limited |
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MaBelle Leo Diamond |
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McDonald`s Restaurants (Hong |
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Kong) Limited |
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Ngong Ping 360 |
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PCCW Limited |
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Premium Motors Ltd |
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Recruit Advertising Limited |
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Sales and Marketing Executives Club |
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SKECHERS Hong Kong Limited |
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HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2009
Panel of Judges |
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| Campaign Awards |
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Ms Kathy Chan, Chief Executive Officer and Executive Director, Bossini International Holdings Limited |
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Dr Stephen Ho, Vice-Chairman, The Chartered Institute of Marketing, Hong Kong |
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Mr Andrew Kam, Managing Director, Hong Kong Disneyland Resort |
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Mr Larry Sze, Chief Executive Officer, Gilman Group |
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Ms Connie Tang, Managing Director, DHL Express HK and Taiwan Markets, DHL Express (Hong Kong) Limited |
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Ms Mimi Tang, Chief Executive Officer, Gucci Group Asia Pacific |
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Ms Teresa Wong, General Manager, L`oreal Hong Kong Ltd |
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| Individual Awards |
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Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Ltd |
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Mr Christopher Chan, Managing Director, Fantastic Natural Cosmetics Limited |
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Ms Rosetta Fong, Chief Executive Officer, Convoy Financial Services Limited |
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Mr Raymond Fung, Vice President, BIS Group, Canon Hongkong Co Ltd |
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Ms Marisa Kwok, General Manager, Hong Kong & Macau, Sony Ericsson Mobile Communications International AB |
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Mr Timothy Lo, Managing Director, CIC Investor Services Ltd |
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Mr Maximilian Ma MBE, Chairman, MaBelle Jewellery Co Ltd |
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Dr Kim Mak BBS JP, Executive Director, Corporate Development, The Hong Kong Jockey Club |
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Ms Winnie Ng, Director, The Kowloon Motor Bus Co Ltd |
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Ms Clara Shek, Managing Director, Ogilvy Public Relations Worldwide |
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Board of Examiners |
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| 2008/9 Marketing Management Committee |
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Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Ltd |
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Professor T S Chan, Associate Vice President(Administration and Planning), Lingnan University |
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Mr Antony Chow, Marketing Consultant |
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Mr Nigel Luk, Managing Director, Far East, CARTIER |
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Mr Robert Young, Director, Yip`s Chemical Holdings Ltd |
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Mr Titus Yu, Agency Manager, The Prudential Assurance Co Ltd |
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| Marketing Awards Organizing Committee |
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Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Ltd |
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Mr Christopher Chan, Managing Director, Fantastic Natural Cosmetics Limited |
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Ms Rosetta Fong, Chief Executive Officer, Convoy Financial Services Limited |
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Mr Raymond Fung, Vice President, BIS Group, Canon Hongkong Co Ltd |
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Mr Chong Got, Managing Director, Premium Motors Limited |
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Ms Marisa Kwok, General Manager, Hong Kong & Macau, Sony Ericsson Mobile Communications International AB |
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Mr Timothy Lo, Managing Director, CIC Investor Services Ltd |
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Mr Nigel Luk, Managing Director, Far East, CARTIER |
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Mr Maximilian Ma MBE, Chairman, MaBelle Jewellery Co Ltd |
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Dr Kim Mak BBS JP, Executive Director, Corporate Development, The Hong Kong Jockey Club |
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Mr Gary Ng, Managing Director, Fortress and Watson`s The Chemist |
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Ms Winnie Ng, Director, The Kowloon Motor Bus Co Ltd |
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Ms Clara Shek, Managing Director, Ogilvy Public Relations Worldwide |
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* * * * * * * * * * * * * * * * * * * * * * *
Issued by The Hong Kong Management Association on 20 October 2009. |
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| For press enquiries, please contact: |
Ms Helen Li, Public Relations Manager |
Tel:2826 0538 |
Email:helenli@hkma.org.hk |
| Ms Mandy Hung |
Tel:2766 3303
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Email:mandyhung@hkma.org.hk |
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ext364 |
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(Appendix I) |
HKMA/TVB Awards for Marketing Excellence
List of Past Campaign Award Winners |
| 2008 |
GOLD |
Harbour City - Continuous `One-Up` Breakthrough - The Success Story of Harbour City, the Success Story of You & Me! |
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SILVER |
Pizza Hut - Cheesy Bites - Release the Child in Yo |
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BRONZE |
Sun Hung Kai - Manhattan Hill - Magic Happens in West Kowloon |
| 2007 |
GOLD |
Bel-Air No. 8 - The New Landmark in Island South |
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SILVER |
Cathay Pacific - Moving Forward with Hong Kong for 60 Years |
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BRONZE |
Luxottica - Revitalized on an old Brand in a Stagnant Industry |
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| 2006 |
GOLD |
Love Hong Kong, Love Ocean Park! |
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SILVER |
CLP Power - Create the Market - Induction Cooking |
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BRONZE |
apm - a retail breakthrough for HK |
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| 2005 |
GOLD |
Revolution of Pizza Hut`s Business Concept |
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SILVER |
Repositioning of e-zone |
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BRONZE |
Cathay Pacific - It`s the little things we remember |
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| 2004 |
GOLD |
YOHO Town - Transforming Residential Property into a Lifestyle
Brand |
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SILVER |
Swire Homes` Distinctive New Living - The Orchards |
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BRONZE |
Launch of a New Brand: VAGO with INSOLIA - The Painless Hi-Heels |
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| 2003 |
GOLD |
One2Free SMS Lovers |
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SILVER |
The Power of Love - The Power of Music |
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BRONZE |
Ocean Park Halloween Bash 2002 |
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| 2002 |
GOLD |
The Making of RoadShow |
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SILVER |
Cathay Pacific - The World`s Biggest Welcome |
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BRONZE |
See You at Café de Coral |
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BRONZE |
An Exceptional Community for An Exceptional Childhood - Discovery Bay Siena one Marketing Campaign |
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| 2001 |
GOLD |
The Leighton Hill - Home to the New Aristocracy |
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SILVER |
Orangeworld - A World Where Your Fantasy Takes Flight |
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BRONZE |
Ribena Mobile the Ultimate Breakthrough |
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| 2000 |
GOLD |
SUNDAY Independence Day |
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SILVER |
Ocean Shores - Live the Good Life, Live at the Best |
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BRONZE |
The Creative Positioning of 5-7 Seater Mazda Premacy Capsule V |
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| 1999 |
GOLD |
A Sentimental Joumey |
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SILVER |
Tierra Verde - Breaking Through A Bleak Market |
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BRONZE |
Panadol Cold & Flu Campaign |
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| 1998 |
GOLD |
Lipton Ming Han Ching Tea Bags |
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SILVER |
The Launch of 5th C Jewellery Consultancy Service - A New Dimension in Diamond Marketing |
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BRONZE |
Dai Pai Dong - Passion of Hong Kong |
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| 1997 |
GOLD |
The Launch of One2Free |
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SILVER |
Shell Supercharged 881 Friends of the Road |
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BRONZE |
Product Launch of Lee Kum Kee Seasoned Soy Sauce for Seafood in 1996 |
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| 1995 |
GOLD |
The Kingswood Villas Metamorphosis |
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SILVER |
Standard Chartered Credit Card Real Life Privilege |
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BRONZE |
Launching of HMV Superstores: Music at its Best |
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| 1994 |
GOLD |
Kalm`s - A Gift from the Heart Marketing Campaign |
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SILVER |
All I Want for Christmas is Pacific Place |
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BRONZE |
City Telecom Marketing Campaign 1994 |
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| 1993 |
GOLD |
Dairy Farm Hi-Calcium Milk |
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SILVER |
Taipan Snowy Mooncake |
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BRONZE |
Hongkong Telecom CSL 1010 Digital Launch |
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| 1992 |
GOLD |
Recruit |
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SILVER |
K-Swiss Sports Shoes |
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BRONZE |
MTR Customer Service Campaign |
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| 1991 |
GOLD |
Just Gold Concept |
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SILVER |
IKEA Showflat Campaign |
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BRONZE |
Mazda 121 Campaign |
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| 1990 |
Hong Kong Economic Times Circulation Driven Campaign |
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| 1989 |
Fujicolor Circle Campaign |
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Standard Chartered Bank`s Mortgage Plus Enhancement Programme |
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| 1988 |
First Pacific Bank CCU Deposit Campaign |
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| 1987 |
American Express Card |
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Fotomax Video Club |
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| 1986 |
Jade VTR Package |
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Three Grains Rice |
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| 1985 |
Café de Coral |
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Exchange Square |
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Mitsubishi 4-Seater Taxi |
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| * |
Starting from 1997, the year of the Award Presentation was adopted as the year of the Award |
(Appendix II) |
HKMA/TVB Awards for Marketing Excellence
List of Past Individual Award Winners
|
| 2008 |
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| CIM Marketer of the Year: |
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| Ms Kwan Siu Kuen, Koby |
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| Cerebos (Hong Kong) Limited |
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DISTINGUISHED MARKETING LEADERSHIP AWARDEES *: |
Ms Kwan Siu Kuen, Koby
Cerebos (Hong Kong) Limited
Ms Karen Tam
Harbour City Estates Limited
Ms Bertha Chan
Ngong Ping 360 Limited
Mr Stanley Cheung
Okamoto Industries (H.K.) Limited |
|
OUTSTANDING MARKETING PROFESSIONAL AWARDEES * |
Ms Florence Yiu Suet Ying
3M Hong Kong Limited
Ms Chiang Ping (Pinky)
Convoy Financial Group
Ms Avis Lau
Shell Hong Kong Limited
Mr Andrew Yeung
Wharf Estates China Limited |
|
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| 2007 |
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| CIM Marketer of the Year: |
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| Mr Lewis Soo |
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| Manager, Residential Market |
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| CLP Power Hong Kong Limited |
|
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Distinguished Marketer Awardees*: |
Ms Susanna Lau
General Manager
Hong Thai Travel
Ms Vivian Lee
Marketing Director
Ocean Park Hong Kong
Mr Lewis Soo
Manager, Residential Market
CLP Power Hong Kong Ltd
Mr Gilman Too
Markteting Director - Greater China
Luxottica Retail China Limited
Mr Alan Wong
Director of Marketing
DHL Express (Hong Kong) Limited |
|
Outstanding Young Marketing Professional Awardees*: |
Ms Jamie Chan
Director,Certified Naturopathic Director
Energy Source
Mr Wilson Chung
Senior Marketing Manager
Pacific Century Premium Developments
Limited
Mr Joseph Lau
Sales Manager, Residential
CLP Power Hong Kong Limited
Ms Canny Leung
Executive Director
BMA Marketing & Advertising Ltd
Ms Canace Lin
Assistant Marketing Manager
McDonald`s Restaurants (Hong Kong) Ltd
Mr Balwin Yeung
Senior Marketing Manager
Hong Thai Travel |
|
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| 2006 |
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| CIM Marketer of the Year: |
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| Ms Randy Lai |
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| Vice President of Marketing |
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| McDonald`s Restaurants (Hong Kong) Limited |
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Distinguished Marketer Awardees*: |
Ms Fanny Chan
Publisher & Chief Executive Officer
Job Market Publishing Ltd,
Sing Tao News Corporation
Mr James Hong, Akio
Senior Manager, Marketing Department
Sony Computer Entertainment Hong Kong
Ltd
Ms Randy Lai
Vice President of Marketing
McDonald`s Restaurants (Hong Kong)
Limited
Ms Rita Li
Director of Consumer Marketing
PCCW
Mr Joseph Wong
Head of Marketing
Hong Kong Philharmonic Orchestra
Mr Harold Yip
General Manager
Double A |
|
Outstanding Young Marketing Professional Awardees*: |
Ms Vivian Lee
Product Manager
MTR Corporation Limited
Ms Clara Lo
Group Product Manager
Amoy Food Limited
Ms Sharon Siu
Marketing Director
Job Market Publishing Ltd,
Sing Tao News Corporation
Ms Anisa Tio
Marketing Manager
McDonald`s Restaurants (Hong Kong)
Limited |
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| 2005 |
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| CIM Marketer of the Year |
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| Ms Amanda Lui |
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| Director & Chief Operations Officer |
| RoadShow Holdings Limited |
|
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Distinguished Marketer Awardees*: |
Ms Anita S Y Chan
Deputy General Manager
Sun Hung Kai Real Estate Agency Ltd
Ms Melanie Lee
Vice President, Marketing
New World Mobility
Mr Terence Lee
Marketing Communications Manager
The Hong Kong and China Gas
Company Limited
Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited
Ms Eunice Wong
Marketing Director
Jardine Restaurant Group,
Pizza Hut Hong Kong |
|
Outstanding Young Marketing Professional Awardees*: |
Ms Lau Yeuk Hung, Sandy
Senior Marketing Officer
Double A
Ms Camellia Lee
Market Development Manager
Double A
Ms Elman Lee
Marketing Manager
FORTRESS
Ms Joanne Tang
Assistant Marketing Manager
Warner Music Hong Kong Limited
Ms Nancy Yau
Senior Marketing Manager
Jardine Restaurant Group,
Pizza Hut Hong Kong |
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| * |
The above-mentioned Award recipients occupied the positions shown in their companies during the year of the Award indicated. |
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