Press Releases

Ms Kwan Siu Kuen, Koby of Cerebos (Hong Kong) Limited
and Harbour City Estates Limited
Win the Top Prize of the HKMA/TVB Awards for Marketing Excellence 2008


3/10/2008


Organized by the Hong Kong Management Association and sponsored by Television Broadcasts Limited, the results of the Individual Awards and Campaign Awards of the HKMA/TVB Awards for Marketing Excellence 2008 were announced at the Award Presentation Dinner held on Thursday, 2 October 2008 at the JW Marriott Hotel Hong Kong. The results were as follows:

Individual Awards:

CIM MARKETER OF THE YEAR
Ms Kwan Siu Kuen, Koby
Cerebos (Hong Kong) Limited

DISTINGUISHED MARKETING LEADERSHIP AWARDEES *

Ms Kwan Siu Kuen, Koby
Cerebos (Hong Kong) Limited

Ms Karen Tam
Harbour City Estates Limited

Ms Bertha Chan
Ngong Ping 360 Limited

Mr Stanley Cheung
Okamoto Industries (H.K.) Limited

OUTSTANDING MARKETING PROFESSIONAL AWARDEES *

Ms Florence Yiu Suet Ying
3M Hong Kong Limited

Ms Chiang Ping (Pinky)
Convoy Financial Group

Ms Avis Lau
Shell Hong Kong Limited

Mr Andrew Yeung
Wharf Estates China Limited

* The order of presentation of the campaigns receiving the same awards is based on the alphabetical order of the company name.

Campaign Awards:

Gold Prize

"Continuous `One-Up` Breakthrough - The Success Story of Harbour City,the Success Story of You & Me!"
Harbour City Estates Limited

Silver Prize

"Cheesy Bites - Release the Child in You"
Pizza Hut Hong Kong Management Limited

Bronze Prize

"Manhattan Hill - Magic Happens in West Kowloon"
Sun Hung Kai Real Estate Agency Ltd

Certificate of Excellence *

"Coca-Cola Zero Launch Campaign"
Coca-Cola China Limited

"Ronald McDonald House Charities: Part of Me, Part of My Community"
McDonald`s Restaurants (Hong Kong) Limited

"PCCW Mobile - Building A Brand with Passion Power"
PCCW Mobile HK Limited

Citation for Innovation *
"Lady in Red Wedding Collection"
A-Fontane Co., Ltd

"Xpress MasterCard - Design Your Own Card"
Xpress Finance Limited

Citation for Outstanding TV Campaign *
"Canon EOS 40D Launching Campaign"
Canon Hongkong Co Ltd

"Coca-Cola Zero Launch Campaign"
Coca-Cola China Limited

"Cheesy Bites - Release the Child in You"
Pizza Hut Hong Kong Management Limited

Citation for Outstanding Small Budget Campaign
"Rexona Win A Date Campaign"
Unilever Hong Kong Limited

Citation for Impact on the Community *
"Standard Chartered Hong Kong Marathon Are You Ready Campaign"
Standard Chartered Bank (Hong Kong) Limited

"Revitalization of Wai Yin Brand"
Wai Yin Association

* The order of presentation of the campaigns receiving the same awards is based on the alphabetical order of the company name.

The Best Presentation Award
Ms Karen Tam
"Continuous `One-Up` Breakthrough - The Success Story of Harbour City,
the Success Story of You & Me!"
Harbour City Estates Limited

Organized by the Association since 1985 and sponsored by Television Broadcasts Limited since 1989, the HKMA/TVB Awards for Marketing Excellence bestow honour and public recognition on marketers and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong.

Corporate Sponsors:
- The Bank of East Asia
- The Chartered Institute of Marketing
- Cartier
- CIC Investor Services Limited
- Coca-Cola China Ltd
- Grey Hong Kong
- Hong Kong CSL Limited
- Hong Kong Economic Times
- Hong Kong L.P. Gas (Holdings) Ltd
- The Kowloon Motor Bus Co (1933) Limited
- McDonald`s Restaurants (Hong Kong) Limited
- Recruit Advertising Limited
- Shangri-La Hotels and Resorts
- Top Secret Fashion Concepts Limited
- BMW Concessionaires (HK) Ltd
- Carlsberg Brewery Hong Kong Ltd
- Chung & Tang Communications Consultants
- CLP Power Hong Kong Limited
- Fuji Photo Products Company Ltd
- Henderson Real Estate Agency Ltd
- The Hong Kong and China Gas Company Limited
- The Hong Kong Jockey Club
- Join Merit Media Holdings Ltd
- MARKETING Magazine
- PCCW Limited
- Sales and Marketing Executives Club
- Sony Ericsson Mobile Communications Int

Panel of Judges of Campaign Awards
  • Mr Christopher Chan, Managing Director, Fantastic Natural Cosmetics Limited;
  • Mr Eric Goh, Managing Director, Hewlett-Packard HKSAR Limited;
  • Mr Adolf Ho, Managing Director - Greater China, Campbell Soup Asia Ltd;
  • Dr Stephen Ho, Vice-Chairman, The Chartered Institute of Marketing, Hong Kong;
  • Mr James Lau JP, Chief Executive Officer, The Hong Kong Mortgage Corporation Limited;
  • Mr Michael K H Leung, Executive Chairman, Onwel Group of Companies;
  • Mrs Betty Yuen, Managing Director, CLP Power Hong Kong Limited

Panel of Judges of Individual Awards
  • Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Limited;
  • Ir Alkin Kwong, Vice Chairman & Chief Executive, Hong Yip Holdings Ltd;
  • Dr Delman Lee, Director, TAL Apparel Limited;
  • Mr Nigel Luk, Managing Director, Greater China, Richemont Asia Pacific Limited;
  • Dr Kim Mak BBS JP, Executive Director, Corporate Development, The Hong Kong Jockey Club`
  • Ms Clara Shek, Managing Director, Hong Kong & Southern China, Ogilvy Public Relations Worldwide;
  • Mr Alfred Tsoi, Managing Director, Yahoo! Hong Kong Limited

Board of Examiners of Campaign and Individual Awards
The Board of Examiners comprises members of the Marketing Management Committee and the Marketing Awards Organizing Committee:

The Marketing Management Committee:
  • Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Limited;
  • Professor T S Chan, Associate Vice President (Administration & Planning), Lingnan University;
  • Mr Antony Chow, Managing Director, Euro RSCG Hong Kong;
  • Mr Andrew Lee, Managing Director, Metta Communications;
  • Mr Robert Young, Director, Yip`s Chemical Holdings Ltd;
  • Mr Titus H K Yu, Agency Director, The Prudential Assurance Co Ltd.

2008 Organizing Committee Members:

  • Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Limited;
  • Ir Alkin Kwong, Vice Chairman & Chief Executive, Hong Yip Holdings Ltd;
  • Dr Delman Lee, Director, TAL Apparel Limited;
  • Mr Timothy Lo, Managing Director, CIC Investor Services Limited;
  • Mr Nigel Luk, Managing Director, Greater China, Richemont Asia Pacific Limited;
  • Dr Kim Mak BBS JP, Executive Director, Corporate Development, The Hong Kong Jockey Club`
  • Ms Winnie Ng, Executive Director, The Kowloon Motor Bus Co (1933) Ltd;
  • Ms Clara Shek, Managing Director, Hong Kong & Southern China, Ogilvy Public Relations Worldwide;
  • Ms Karen So, General Manager, Hong Kong, Macau & Micronesia, Coca-Cola China Ltd;
  • Mr Alfred Tsoi, Managing Director, Yahoo! Hong Kong Limited;
  • Mr Sunny Wong, Chief Executive Officer - Greater China, Carlsberg Brewery Hong Kong Limited

* * * * * * * * * * * * * * * * * * * * * * *

Issued by The Hong Kong Management Association on 3 October 2008.

For press enquiries, please contact:

Ms Helen Li, Public Relations Manager

Tel:2826 0538 Email:helenli@hkma.org.hk
Ms Mandy Hung Tel:2766 3303 ext364
Email:mandyhung@hkma.org.hk




(Appendix I)
HKMA/TVB Awards for Marketing Excellence
List of Past Campaign Award Winners

2007 GOLD

Bel-Air No. 8 - The New Landmark in Island South

SILVER Cathay Pacific - Moving Forward with Hong Kong for 60 Years
BRONZE Luxottica - Revitalized on an old Brand in a Stagnant Industry
2006 GOLD Love Hong Kong, Love Ocean Park!
SILVER CLP Power - Create the Market - Induction Cooking
BRONZE apm - a retail breakthrough for HK
2005 GOLD Revolution of Pizza Hut`s Business Concept
SILVER Repositioning of e-zone
BRONZE Cathay Pacific - It`s the little things we remember
2004 GOLD

YOHO Town - Transforming Residential Property into a Lifestyle Brand

SILVER Swire Homes` Distinctive New Living - The Orchards
BRONZE Launch of a New Brand: VAGO with INSOLIA - The Painless Hi-Heels
2003 GOLD One2Free SMS Lovers
SILVER The Power of Love - The Power of Music
BRONZE Ocean Park Halloween Bash 2002
2002 GOLD The Making of RoadShow
SILVER Cathay Pacific - The World`s Biggest Welcome
BRONZE See You at Caf de Coral
BRONZE

An Exceptional Community for An Exceptional Childhood - Discovery Bay Siena one Marketing Campaign

2001 GOLD The Leighton Hill - Home to the New Aristocracy
SILVER Orangeworld - A World Where Your Fantasy Takes Flight
BRONZE Ribena Mobile the Ultimate Breakthrough
2000 GOLD SUNDAY Independence Day
SILVER Ocean Shores - Live the Good Life, Live at the Best
BRONZE The Creative Positioning of 5-7 Seater Mazda Premacy Capsule V
1999 GOLD A Sentimental Joumey
SILVER Tierra Verde - Breaking Through A Bleak Market
BRONZE

Panadol Cold & Flu Campaign

1998 GOLD Lipton Ming Han Ching Tea Bags
SILVER The Launch of 5th C Jewellery Consultancy Service - A New Dimension in Diamond Marketing
BRONZE Dai Pai Dong - Passion of Hong Kong
1997 GOLD The Launch of One2Free
SILVER Shell Supercharged 881 Friends of the Road
BRONZE

Product Launch of Lee Kum Kee Seasoned Soy Sauce for Seafood in 1996

1995 GOLD The Kingswood Villas Metamorphosis
SILVER Standard Chartered Credit Card Real Life Privilege
BRONZE Launching of HMV Superstores: Music at its Best
1994 GOLD Kalm`s - A Gift from the Heart Marketing Campaign
SILVER All I Want for Christmas is Pacific Place
BRONZE City Telecom Marketing Campaign 1994
1993 GOLD Dairy Farm Hi-Calcium Milk
SILVER Taipan Snowy Mooncake
BRONZE Hongkong Telecom CSL 1010 Digital Launch
1992 GOLD Recruit
SILVER K-Swiss Sports Shoes
BRONZE MTR Customer Service Campaign
1991 GOLD Just Gold Concept
SILVER IKEA Showflat Campaign
BRONZE Mazda 121 Campaign
1990 Hong Kong Economic Times Circulation Driven Campaign
1989 Fujicolor Circle Campaign
Standard Chartered Bank`s Mortgage Plus Enhancement Programme
1988 First Pacific Bank CCU Deposit Campaign
1987 American Express Card
Fotomax Video Club
1986 Jade VTR Package
Three Grains Rice
1985 Caf de Coral
Exchange Square
Mitsubishi 4-Seater Taxi
* Starting from 1997, the year of the Award Presentation was adopted as the year of the Award




(Appendix II)

HKMA/TVB Awards for Marketing Excellence
List of Past Individual Award Winners



2007
CIM Marketer of the Year:
Mr Lewis Soo
Manager, Residential Market
CLP Power Hong Kong Limited

Distinguished Marketer Awardees*:

Ms Susanna Lau
General Manager
Hong Thai Travel

Ms Vivian Lee
Marketing Director
Ocean Park Hong Kong

Mr Lewis Soo
Manager, Residential Market
CLP Power Hong Kong Ltd

Mr Gilman Too
Markteting Director - Greater China
Luxottica Retail China Limited

Mr Alan Wong
Director of Marketing
DHL Express (Hong Kong) Limited

Outstanding Young Marketing Professional Awardees*:

Ms Jamie Chan
Director,Certified Naturopathic Director
Energy Source

Mr Wilson Chung
Senior Marketing Manager
Pacific Century Premium Developments
Limited

Mr Joseph Lau
Sales Manager, Residential
CLP Power Hong Kong Limited

Ms Canny Leung
Executive Director
BMA Marketing & Advertising Ltd

Ms Canace Lin
Assistant Marketing Manager
McDonald`s Restaurants (Hong Kong) Ltd

Mr Balwin Yeung
Senior Marketing Manager
Hong Thai Travel

2006
CIM Marketer of the Year:
Ms Randy Lai
Vice President of Marketing
McDonald`s Restaurants (Hong Kong) Limited

Distinguished Marketer Awardees*:

Ms Fanny Chan
Publisher & Chief Executive Officer
Job Market Publishing Ltd,
Sing Tao News Corporation

Mr James Hong, Akio
Senior Manager, Marketing Department
Sony Computer Entertainment Hong Kong
Ltd

Ms Randy Lai
Vice President of Marketing
McDonald`s Restaurants (Hong Kong)
Limited

Ms Rita Li
Director of Consumer Marketing
PCCW

Mr Joseph Wong
Head of Marketing
Hong Kong Philharmonic Orchestra

Mr Harold Yip
General Manager
Double A

Outstanding Young Marketing Professional Awardees*:

Ms Vivian Lee
Product Manager
MTR Corporation Limited

Ms Clara Lo
Group Product Manager
Amoy Food Limited

Ms Sharon Siu
Marketing Director
Job Market Publishing Ltd,
Sing Tao News Corporation

Ms Anisa Tio
Marketing Manager
McDonald`s Restaurants (Hong Kong)
Limited

2005
CIM Marketer of the Year
Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited

Distinguished Marketer Awardees*:

Ms Anita S Y Chan
Deputy General Manager
Sun Hung Kai Real Estate Agency Ltd

Ms Melanie Lee
Vice President, Marketing
New World Mobility

Mr Terence Lee
Marketing Communications Manager
The Hong Kong and China Gas
Company Limited

Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited

Ms Eunice Wong
Marketing Director
Jardine Restaurant Group,
Pizza Hut Hong Kong

Outstanding Young Marketing Professional Awardees*:

Ms Lau Yeuk Hung, Sandy
Senior Marketing Officer
Double A

Ms Camellia Lee
Market Development Manager
Double A

Ms Elman Lee
Marketing Manager
FORTRESS

Ms Joanne Tang
Assistant Marketing Manager
Warner Music Hong Kong Limited

Ms Nancy Yau
Senior Marketing Manager
Jardine Restaurant Group,
Pizza Hut Hong Kong

* The above-mentioned Award recipients occupied the positions shown in their companies during the year of the Award indicated.