HKMA/TVB Awards for Marketing Excellence 2008 Open for Entries Now!
27/3/2008
The HKMA/TVB Awards for Marketing Excellence 2008, the most authoritative and prestigious marketing awards in Hong Kong is now calling for entries. Organized by The Hong Kong Management Association since 1985, the Awards aim to give recognition to outstanding marketers in Hong Kong and their campaigns as a means to upgrade the standards of marketing profession. The Awards have been sponsored by Television Broadcasts Ltd since 1989.
There are two categories for the Awards, namely "Campaign Awards" and "Individual Awards".
Campaign Awards
Companies whose marketing campaigns demonstrate excellence in certain areas will be conferred with one or more of these awards:
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Gold, Silver, Bronze Prizes
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Certificate of Excellence
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Citation for Outstanding TV Campaign
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Citation for Innovation
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Citation for Outstanding Small Budget Campaign
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Citation for Excellence in Mainland Marketing
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Best Presentation Award (The winner will be decided by the number of votes received from participants during the Award Seminar to be held on Wednesday, 24 September 2008.) |
An entry is eligible if it is a campaign for a product, a service, or a public service issued and launched after October 2006 with demonstrable results. If a company or organization had participated in the past, the campaign this year should be substantially different from previous submissions. In addition, the marketing campaign should be developed for either the Hong Kong market or the Mainland China market, although supporting materials need not have been produced locally. If the campaign is developed for the Mainland China market, it should be run by a Hong Kong company or organization.
Previous winners were all outstanding marketing campaigns which met the stringent judging criteria of the Award. They include rationale behind the marketing campaign; strategic intent encompassing product/service development and positioning, pricing, product distribution or service delivery system to target-users, communication/promotion to target audience, people issues, overall integration of campaign elements; originality of the campaign; results as measured against marketing and financial objectives; other meritorious elements of the marketing programme such as creativity, tracking methods, customer orientation, etc. (See attached list of previous winners of Campaign Awards.)
Participation fee:
$4,200 (HKMA/CIM Member) / $4,500 (Non-Member)
(The participation fee covers FOUR free seats at the Award Seminar and ONE free seat at the Award Presentation Dinner.)
Deadline for Entries: Friday, 18 April 2008
Individual Awards
The Individual Awards recognize the outstanding achievement of marketers who have made significant contribution to the marketing development of their companies or clients as well as the business community.? The awards include:
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CIM Marketer of the Year Award (Sponsored by the Chartered Institute of Marketing, Hong Kong, the recipient will be selected from amongst the winners of the Distinguished Marketer Awards.)
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Distinguished Marketing Leadership Awards
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Outstanding Marketing Professional Awards
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Distinguished Marketing Leadership Awards and CIM Marketer of the Year Award
This category is open for executives who have at least 10 years` experience; and occupied a senior position; and played a leading marketing role in the company or played a leading role in the marketing development and marketing execution of client companies.
To become winners of these categories, candidates should demonstrate creativity / innovativeness, leadership and executional excellence, strategic thinking, results and lesson learned from the single most successful marketing campaign launched after October 2004 which he / she has played a key role.? In addition, the candidate is required to cite up to 5 marketing campaigns over the last 10 years that he/she feels represent excellence in marketing; achievements in the leadership of the marketing function in the organization; contributions to the strategic business direction of the organization; personal achievements as well as general contributions to the marketing development of the business community.
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| b. |
Outstanding Marketing Professional Awards
This category is open for executives who have at least 5 years` experience in the profession.
To become winners of this category, candidates should demonstrate creativity / innovativeness, executional excellence, results and lesson learned from the single most successful marketing campaign launched after October 2004 which the he / she has played a key role.? In addition, the candidate is required to cite up to 3 marketing campaigns over the last 5 years that he/she feels represent excellence in marketing; Personal Achievements; and a Self-Improvement Plan.? Candidate is also required to provide marketing solutions in not more that 500 words to a case study given by the Secretariat.
The process of selection of the Individual Awards is by company nomination with a written submission of not more than four pages together with a one-page summary of personal information in English or Chinese to be reviewed by the Board of Examiners.? Shortlisted candidates will be invited for a Final Judging by the Panel of Judges who will determine winners of the CIM Marketer of the Year, Distinguished Marketing Leadership Awards and Outstanding Marketing Professional Awards.? (See attached list of previous winners of Individual Awards.)
Participation fee of Distinguished Marketing Leadership Awards and Outstanding Marketing Professional Awards:
$2,300 (HKMA Member) / $2,600 (Non-Member)
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(The participation fee covers TWO free seats at the Award Seminar and ONE free seat at the Award Presentation Dinner.)
Deadline of Nomination: Friday, 30 May 2008
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Members of the Awards Organizing Committee this year include:
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Mr S K Cheong, General Manager Broadcasting, Television Broadcasts Limited (Chairman);
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Ir Alkin Kwong, Vice Chairman & Chief Executive, Hong Yip Holdings Ltd;
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Dr Delman Lee, Director, TAL Apparel Limited;
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Mr Timothy Lo, Managing Director, CIC Investor Services Limited;
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Mr Nigel Luk, Managing Director, Greater China, Richemant Asia Pacific Limited;
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Dr Kim Mak BBS JP, Executive Director, Corporate Development, The Hong Kong Jockey Club;
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Ms Winnie Ng, Executive Director, The Kowloon Motor Bus Co (1933) Ltd;
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Ms Clara Shek, Managing Director, Hong Kong & Southern China Ogilvy Public Relations Worldwide;
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Ms Karen So, Region Manager, Hong Kong & Macau Region, Coca-Cola China Ltd;
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Mr Alfred Tsoi, Managing Director, Yahoo! Hong Kong Limited ; and
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Mr Sunny Wong, Chief Executive Officer Greater China, Carlsberg Brewery Hong Kong Limited.
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Corporate Sponsors of the Awards this year include:
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The Bank of East Asia Ltd
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BMW Communications (HK) Ltd
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The Chartered Institute of Marketing
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Carlsberg Brewery Hong Kong Limited
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Cartier
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Chung & Tang Communications Consultants
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CIC Investor Services Limited
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CLP Power Hong Kong Limited
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Coca-Cola China Limited
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Fuji Photo Products Company Limited
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Grey Hong Kong
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Henderson Real Estate Agency Ltd
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Hong Kong CSL Limited
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The Hong Kong and China Gas Company Limited
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Hong Kong Economic Times
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The Hong Kong Jockey Club
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Hong Kong L.P. Gas (Holdings) Limited
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The Kowloon Motor Bus Co (1933) Limited
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Marketing Magazine . e-newsletters . website . events
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Mcdonalds Restaurants (Hong Kong) Limited
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PCCW Limited
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Recruit Advertising Limited
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Sales and Marketing Executives Club
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Shangri-La Hotels and Resorts
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Sony Ericsson Mobile Communications International AB
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Top Secret Fashion Concepts Limited
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Zung Fu Co Ltd
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For details about the Award, please contact:
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* * * * * * * * * * * * * * * * * * * * * * * * *
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Issued by The Hong Kong Management Association on 18 May 2007.
For press enquiries, please contact:
(Appendix I)
| HKMA/TVB AWARD FOR MARKETING EXCELLENCE
LIST OF PAST AWARD WINNERS
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| 2007 |
(GOLD)
(SILVER)
(BRONZE)
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Bel-Air No. 8 The New Landmark in Island South
Cathay Pacific Moving Forward with Hong Kong for 60 Years
Luxottica Revitalized on an old Brand in a Stagnant Industry
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| 2006 |
(GOLD)
(SILVER)
(BRONZE)
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Love Hong Kong, Love Ocean Park!
CLP Power Create the Market Induction Cooking
apm a retail breakthrough for HK
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| 2005 |
(GOLD)
(SILVER)
(BRONZE)
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Revolution of Pizza Hut`s Business Concept
Repositioning of e-zone
Cathay Pacific It`s the little things we remember
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| 2004 |
(GOLD)
(SILVER)
(BRONZE)
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YOHO Town Transforming Residential Property into a Lifestyle Brand
Swire Homes Distinctive New Living The Orchards
Launch of a New Brand: VAGO with Insolia The Painless Hi-heels
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| 2003 |
(GOLD)
(SILVER)
(BRONZE) |
2003 One2Free SMS Lovers
The Power of Love - The Power of Music
Ocean Park Halloween Bash 2002
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| 2002 |
(GOLD)
(SILVER)
(BRONZE)
(BRONZE)
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The Making of RoadShow
Cathay Pacific - The World`s Biggest Welcome Silver
See You at Cafe de Coral Bronze
An Exceptional Community for An Exceptional Childhood - Discovery Bay Siena
One Marketing Campaign
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| 2001 |
(GOLD)
(SILVER)
(BRONZE) |
The Leighton Hill - Home to the New Aristocracy
Orangeworld - A World Where Your Fantasy Takes Flight
Ribena Mobile the Ultimate Breakthrough
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| 2000 |
(GOLD)
(SILVER)
(BRONZE)
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SUNDAY Independence Day
Ocean Shores - Live the Good Life, Live at the Best
The Creative Positioning of 5-7 Seater Mazda
Premacy Capsule V
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| 1999 |
(GOLD)
(SILVER)
(BRONZE) |
A Sentimental Journey
Tierra Verde - Breaking Through A Bleak Market
Panadol Cold & Flu Campaign
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| 1998 |
(GOLD)
(SILVER)
(BRONZE) |
Lipton Ming Han Ching Tea Bags
The Launch of 5th C Jewellery Consultant Service -
A New Dimension in Diamond Marketing
Dai Pai Dong - Passion of Hong Kong
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| 1997 |
(GOLD)
(SILVER)
(BRONZE)
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The Launch of One2Free
Shell Supercharged 881 Friends of the Road
Product Launch of Lee Kum Kee Seasoned Soy Souce
for Seafood in 1996
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| 1995 |
(GOLD)
(SILVER)
(BRONZE) |
The Kingswood Villas Metamorphosis
Standard Chartered Credit Card Real Life Privilege
Launching of HMV Superstores: Music at its Best
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| 1994 |
(GOLD)
(SILVER)
(BRONZE) |
Kalm`s A Gift from the Heart Marketing Campaign
All I Want for Christmas is Pacific Place
City Telecom Campaign 1994
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| 1993 |
(GOLD)
(SILVER)
(BRONZE) |
Dairy Farm Hi Calcium Milk
Taipan Snowy Mooncake
Hongkong Telecom CSL 1010 Digital Launch
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| 1992 |
(GOLD)
(SILVER)
(BRONZE) |
Recruit
K Swiss Sports Shoes
MTR Customer Service Campaign
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1991 |
(GOLD)
(SILVER)
(BRONZE) |
Just Gold Concept
IKEA Show-Flat Campaign
Mazda 121 Campaign
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| 1990 |
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Hong Kong Economic Times Circulation Driven Campaign |
| 1989 |
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Fujicolor Circle Campaign
Standard Chartered Bank`s Mortgage Plus Enhancement Programme
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| 1988 |
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1988 First Pacific Bank CCU Deposit Campaign |
| 1987 |
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American Express Card
Fotomax Video Club
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| 1986 |
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Jade VTR Package
Three Grains Rice
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| 1985 |
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Cafe de Coral
Exchange Square
Mitsubishi 4 Seater Taxi
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| (Appendix II) |
HKMA/TVB Awards for Marketing Excellence
List of Past Individual Award Winners
CIM Marketer of the Year:
Mr Lewis Soo
Manager, Residential Market
CLP Power Hong Kong Limited
| Distinguished Marketer Awardees*: |
Outstanding Young Marketing Professional Awardees*: |
Ms Susanna Lau
General Manager
Hong Thai Travel
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Ms Jamie Chan
Director, Certified Naturopathic Director
Energy Source
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Ms Vivian Lee
Marketing Director
Ocean Park Hong Kong
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Mr Wilson Chung
Senior Marketing Manager
Pacific Century Premium Developments Limited
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Mr Lewis Soo
Manager, Residential Market
CLP Power Hong Kong Ltd
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Mr Joseph Lau
Sales Manager, Residential
CLP Power Hong Kong Limited
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Mr Gilman Too
Markteting Director Greater China
Luxottica Retail China Limited
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Ms Canny Leung
Executive Director
BMA Marketing & Advertising Ltd
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Mr Alan Wong
Director of Marketing
DHL Express (Hong Kong) Limited
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Ms Canace Lin
Assistant Marketing Manager
McDonalds Restaurants (Hong Kong) Ltd
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Mr Balwin Yeung
Senior Marketing Manager
Hong Thai Travel
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2006年
CIM Marketer of the Year:
Ms Randy Lai
Vice President of Marketing
McDonalds Restaurants (Hong Kong) Limited
| Distinguished Marketer Awardees*: |
Outstanding Young Marketing Professional Awardees*: |
Ms Fanny Chan
Publisher & Chief Executive Officer
Job Market Publishing Ltd,
Sing Tao News Corporation
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Ms Vivian Lee
Product Manager
MTR Corporation Limited
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Mr James Hong, Akio
Senior Manager, Marketing Department
Sony Computer Entertainment Hong Kong Ltd
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Ms Clara Lo
Group Product Manager
Amoy Food Limited
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Ms Randy Lai
Vice President of Marketing
McDonald`s Restaurants (Hong Kong) Limited
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Ms Sharon Siu
Marketing Director
Job Market Publishing Ltd,
Sing Tao News Corporation
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Ms Rita Li
Director of Consumer Marketing
PCCW
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Ms Anisa Tio
Marketing Manager
McDonald`s Restaurants (Hong Kong) Limited |
Mr Joseph Wong
Head of Marketing
Hong Kong Philharmonic Orchestra
Mr Harold Yip
General Manager
Double A |
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2005年
CIM Marketer of the Year
Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited
| Distinguished Marketer Awardees*: |
Outstanding Young Marketing Professional Awardees*: |
Ms Anita S Y Chan
Deputy General Manager
Sun Hung Kai Real Estate Agency Ltd
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Ms Lau Yeuk Hung, Sandy
Senior Marketing Officer
Double A
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Ms Melanie Lee
Vice President, Marketing
New World Mobility
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Ms Camellia Lee
Market Development Manager
Double A
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Mr Terence Lee
Marketing Communications Manager
The Hong Kong and China Gas
Company Limited
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Ms Elman Lee
Marketing Manager
FORTRESS
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Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited
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Ms Joanne Tang
Assistant Marketing Manager
Warner Music Hong Kong Limited
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Ms Eunice Wong
Marketing Director
Jardine Restaurant Group,
Pizza Hut Hong Kong |
Ms Nancy Yau
Senior Marketing Manager
Jardine Restaurant Group,
Pizza Hut Hong Kong |
* The above-mentioned Award recipients occupied the positions shown in their companies during the year of the Award indicated.
The order of presentation of individual awardees receiving the same awards is based on the alphabetical order of their surname. |
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