Six Outstanding Campaigns Shortlisted for
the HKMA/TVB Awards for Marketing Excellence 2007
26/7/2007
Six outstanding marketing campaigns have been selected for the final judging of the Campaign Awards of the HKMA/TVB Awards for Marketing Excellence 2007 organized by the Hong Kong Management Association. They are:
"Cathay Pacific 60th Anniversary Campaign"
Cathay Pacific Airways Ltd
|
"BEL-AIR No.8 - The Latest International Landmark by Foster & Partners"
Pacific Century Premium Developments
|
"Revitalize an Old Brand in a Stagnant Industry"
Luxottica Retail Hong Kong Limited - LensCrafters
|
"Pizza Hut Cheesy Lava"
Pizza Hut Hong Kong
|
"Mac Tonight"
McDonalds Restaurants (Hong Kong) Limited
|
"Making babies` `impossible mission` possible"
Procter & Gamble Hong Kong Ltd
|
Organized by The Hong Kong Management Association since 1985 and sponsored by Television Broadcasts Ltd since 1989, the Awards aim to give recognition to outstanding marketing campaigns and marketers in Hong Kong as a means to upgrade the standards of the marketing profession.
There are two categories for the Awards, namely "Campaign Awards" and "Individual Awards".
Campaign Awards
This year, the Campaign Awards attracted a number of quality entries from a wide spectrum of industries such as banking and finance, entertainment, food & beverage, hotel, properties, public utilities, retail, telecommunications, educations institutes, travel agencies and so forth.
All the participating companies are required to submit a five-page write-up summarizing the objectives, strategies and results of their marketing programmes. A Board of Examiners combining the Marketing Management Committee and the Marketing Awards Organizing Committee will then shortlist the six most outstanding campaigns for final presentation. The judging will be based on a number of criteria including rationale behind the marketing campaign; strategic intent encompassing product/service development and positioning, pricing, product distribution or service delivery system to target-users, communication/promotion to target audience, people issues, overall integration of campaign elements; originality of the campaign; results as measured against objectives; and other meritorious elements of the marketing programme such as creativity, tracking methods, customer orientation, etc.
The Final Judging will be held on Saturday, 1 September 2007 at the Association during which the judges will decide on the Gold, Silver and Bronze Prize winners as well as the three Certificate of Excellence recipients.
Award Seminar
Marketing professionals in Hong Kong will have the opportunity to benchmark these outstanding marketing practices at an open seminar during which the six finalists will share the rationale, marketing strategies, and results of their successful marketing cases. Winner of the Best Presentation Award will be decided by the participants of the seminar. Details of the event are as follows:
Date:
|
Tuesday, 4 September 2007
|
Time:
|
2:00pm - 6:00pm
|
Venue:
|
Theatre I, Level 2
Hong Kong Convention & Exhibition Centre
1 Harbour Road, Wanchai Hong Kong
|
Language:
|
English and Cantonese
|
Fees:
|
HKMA/CIM Member:
Non-member:
|
HK$440 per person
HK$480 per person
|
Individual Awards
The Individual Awards recognize the outstanding achievement of marketers who have made significant contribution to the marketing development of their companies or clients as well as the business community. The Awards include:
|
CIM Marketer of the Year Award (Sponsored by Chartered Institute of Marketing, Hong Kong, the recipient will be selected from amongst the Distinguished Marketer Awardees.)
|
|
Distinguished Marketer Awards
|
|
Outstanding Young Marketing Professional Awards |
All entrants of the Individual Awards must be nominated by their company. Nominees will submit a four-page write-up explaining their achievements in marketing together with a one-page summary of personal information in English or Chinese to be reviewed by the Board of Examiners.
Shortlisted candidates will be invited for a Final Judging, which will be held on Saturday, 25 August 2007 at the Association. The Panel of Judges will then determine winners of the CIM Marketer of the Year, Distinguished Marketer Awards and Outstanding Young Marketing Professional Awards.
Award Presentation Ceremony
All the results of the Awards, including both the Campaign Awards and Individual Awards, will be officially announced at the Award Presentation Ceremony. Dr Philip Chen SBS JP, Chairman of John Swire & Sons (China) Ltd and Deputy Chairman of Cathay Pacific Airways Ltd will be the Guest Speaker of the function and will deliver a speech related to marketing. Details of the event are as follows:
| Date: |
Wednesday, 3 October 2007 |
| Time: |
6:45 pm - 10:00 pm |
| Venue:
|
JW Marriott Ballroom (Level 3)
JW Marriott Hotel Hong Kong
Pacific Place, 88 Queensway, HONG KONG |
| Language: |
English |
| Fees:
|
HKMA/CIM Member: HK$800 per person / HK9,300 per table (12 persons)
Non-member: HK$820 per person / HK9,500 per table (12 persons) |
For details about the Award Seminar and the Award Presentation Ceremony, please contact:
Corporate Sponsors of the Awards this year include:
| A-Performers.com |
Hong Kong Economic Times |
| The Bank of East Asia |
The Hong Kong Jockey Club |
| The Chartered Institute of Marketing |
Hong Kong L.P. Gas (Holdings) Ltd |
| Cartier |
The Kowloon Motor Bus Co (1933) Limited |
| Chung & Tang Communications Consultants |
Langham Place Hotel |
| CIC Investor Services Limited |
MARKETING |
| CLP Power Hong Kong Limited |
McDonald`s Restaurants (Hong Kong) Limited |
| Coca-Cola China Ltd |
PCCW Limited |
| Hong Kong CSL Limited |
Recruit Advertising Limited |
| Fuji Photo Products Company Limited |
Sales and Marketing Executives Club |
| Grey Global Group |
Shangri-La Hotels and Resorts |
| Henderson Real Estate Agency Ltd |
TNS |
| The Hong Kong and China Gas Company Limited |
Zung Fu Company Limited |
Organizing Committe this year include:
|
Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Limited; |
|
Mr Joseph Lau, Managing Director, McDonald`s Restaurants (Hong Kong) Limited; |
|
Mr Michael Lee, Chief Executive, Zung Fu Company Limited; |
|
Ms Annie Leung, Chief Executive Officer, CEO mindPower ltd; |
|
Mr Timothy Lo, Managing Director, CIC Investor Services Ltd; |
|
Mr Nigel Luk, Managing Director, Greater China, Richemont Asia Pacific Limited; |
|
Dr Kim Mak BBS JP, Executive Director, Corporate Development, The Hong Kong Jockey Club; |
|
Ms Winnie Ng, Executive Director, The Kowloon Motor Bus Co (1933) Ltd; |
|
Ms Clara Shek, Managing Director, Hong Kong & Southern China, Ogilvy Public Relations Worldwide; and |
|
Ms Karen So, Region Manager - Hong Kong & Macau Region, Coca-Cola China Ltd. |
|
* * * * * * * * * * * * * * * * * * * * * * * * *
|
Issued by The Hong Kong Management Association on 26 July 2007.
For press enquiries, please contact:
|
|
