HKMA/TVB Awards for Marketing Excellence 2007
Individual Awards - Final Call for Nominations!
18/5/2007
|
Organized by the Hong Kong Management Association since 1985, sponsored by Television Broadcasts Ltd since 1989, the HKMA/TVB Awards for Marketing Excellence introduced the Individual Awards in 2005 to recognize the outstanding achievement of marketers who have made significant contribution to the marketing development of their companies or clients as well as the business community. This year, the deadline for nominations is Friday, 15 June 2007.
The Individual Awards include:
|
CIM Marketer of the Year Award (Sponsored by Chartered Institute of Marketing, Hong Kong, the recipient will be selected from amongst the winners of the Distinguished Marketer Awards.) |
|
Distinguished Marketer Awards |
|
Outstanding Young Marketing Professional Awards |
Judging Process:
All entrants have to be nominated by their companies. They will be required to submit a written submission of not more than four pages together with a one-page summary of personal information in English or Chinese to be reviewed by the Board of Examiners. Shortlisted entrants will be invited for a Final Judging by the Panel of Judges who will determine winners of the CIM Marketer of the Year, Distinguished Marketer Awards and Outstanding Young Marketing Professional Awards. The eligibility and judging criteria of the Awards are as follows:
| Category |
| |
CIM Marketer of the Year |
| |
Distinguished Marketer Awards |
|
|
Outstanding Young Marketing Professional Awards |
|
| Eligibility |
Executives who have:
|
at least 10 years` experience; and |
|
occupied a senior position; and |
|
played a leading marketing role in the company or played a leading role in the marketing development and marketing execution of client companies. |
|
Executives who have:
|
at least 5 years` experience in the profession. |
|
| Judging Criteria |
1) Describe the single most successful marketing campaign which he/she has played a key role to illustrate the following areas: |
|
Creativity/Innovativeness |
|
Leadership and Executional Excellence of the campaign |
|
Strategic Thinking behind the campaign |
|
Results |
|
Lesson Learned |
|
|
Creativity/Innovativeness |
|
Executional Excellence |
|
Results |
|
Lesson Learned |
| |
|
|
2) Cite up to 5 marketing campaigns over the last 10 years that he/she feels represent excellence in marketing to illustrate:
|
Other marketing achievements |
|
Achievements in leadership of the marketing function in the organization |
|
Contributions to the strategic business direction of the organization |
|
Personal achievements |
|
2) Cite up to 3 marketing campaigns over the last 5 years that he/she feels represent excellence in marketing to illustrate:
|
Other marketing achievements |
|
Personal achievements |
| |
|
| |
|
|
| 3) General Achievements |
3) Self-improvement plan |
| 4) Candidate is also required to provide marketing solutions in not more that 500 words to a case study given by the Secretariat. |
All the winners will be officially announced at a Prize Presentation Ceremony to be held on Wednesday, 3 October 2007. TVB will produce a 30-minute programme to publicize the Award and its winners.
Participation fee
Participation fee of Distinguished Marketer Awards and Outstanding Young Marketing Professional Awards:
$2,100 (HKMA Member) / $2,400 (Non-Member)
(The participation fee covers TWO free seats at the Award Seminar and ONE free seat at the Award Presentation Ceremony.)
For details about the Award, please contact:
Members of the Awards Organizing Committee this year include:
|
Mr S K Cheong, General Manager – Broadcasting, Television Broadcasts Limited (Chairman); |
|
Mr Joseph Lau, Managing Director, McDonald`s Restaurants (Hong Kong) Limited;； |
|
Mr Michael Lee, Chief Executive, Zung Fu Company Limited; |
|
Ms Annie Leung, Chief Executive Officer, CEO mindPower ltd; |
|
Mr Timothy Lo, Managing Director, CIC Investor Services Limited; |
|
Mr Nigel Luk, Managing Director, Greater China, Richemont Asia Pacific Limited; |
|
Dr Kim Mak JP, Executive Director, Corporate Development, The Hong Kong Jockey Club; |
|
Ms Winnie Ng, Executive Director, The Kowloon Motor Bus Co (1933) Ltd; |
|
Ms Clara Shek, Managing Director, Hong Kong and Southern China, Ogilvy Public Relations Worldwide; and |
|
Ms Karen So, Region Manager - Hong Kong & Macau Region, Coca-Cola China Ltd. |
Corporate Sponsors of the Awards this year include:
|
|
A-Performers.com、 |
|
The Bank of East Asia |
|
The Chartered Institute of Marketing |
|
Cartier |
|
Chung & Tang Communications Consultants |
|
CIC Investor Services Limited |
|
CLP Power Hong Kong Limited |
|
Coca-Cola China Ltd |
|
Hong Kong CSL Limited |
|
Fuji Photo Products Company Limited |
|
Grey Global Group |
|
Henderson Real Estate Agency Ltd |
|
The Hong Kong and China Gas Company Limited |
|
Hong Kong Economic Times |
|
|
The Hong Kong Jockey Club |
|
Hong Kong L.P. Gas (Holdings) Ltd |
|
The Kowloon Motor Bus Co (1933) Limited |
|
Langham Place Hotel |
|
MARKETING |
|
McDonald`s Restaurants (Hong Kong) Limited |
|
PCCW Limited |
|
Recruit Advertising Limited |
|
Sales and Marketing Executives Club |
|
Shangri-La Hotels and Resorts |
|
TNS |
|
Zung Fu Company Limited |
|
|
|
* * * * * * * * * * * * * * * * * * * * * * * * *
|
Issued by The Hong Kong Management Association on 18 May 2007.
For press enquiries, please contact:
HKMA/TVB Awards for Marketing Excellence
List of Past Individual Award Winners
2006年
CIM Marketer of the Year:
Ms Randy Lai
Vice President of Marketing
McDonald’s Restaurants (Hong Kong) Limited
| Distinguished Marketer Awardees*: |
Outstanding Young Marketing Professional Awardees*: |
Ms Fanny Chan
Publisher & Chief Executive Officer
Job Market Publishing Ltd,
Sing Tao News Corporation
|
Ms Vivian Lee
Product Manager
MTR Corporation Limited
|
Mr James Hong, Akio
Senior Manager, Marketing Department
Sony Computer Entertainment Hong Kong Ltd
|
Ms Clara Lo
Group Product Manager
Amoy Food Limited
|
Ms Randy Lai
Vice President of Marketing
McDonald`s Restaurants (Hong Kong) Limited
|
Ms Sharon Siu
Marketing Director
Job Market Publishing Ltd,
Sing Tao News Corporation
|
Ms Rita Li
Director of Consumer Marketing
PCCW
|
Ms Anisa Tio
Marketing Manager
McDonald`s Restaurants (Hong Kong) Limited |
Mr Joseph Wong
Head of Marketing
Hong Kong Philharmonic Orchestra
Mr Harold Yip
General Manager
Double A |
|
2005年
CIM Marketer of the Year
Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited
| Distinguished Marketer Awardees*: |
Outstanding Young Marketing Professional Awardees*: |
Ms Anita S Y Chan
Deputy General Manager
Sun Hung Kai Real Estate Agency Ltd
|
Ms Lau Yeuk Hung, Sandy
Senior Marketing Officer
Double A
|
Ms Melanie Lee
Vice President, Marketing
New World Mobility
|
Ms Camellia Lee
Market Development Manager
Double A
|
Mr Terence Lee
Marketing Communications Manager
The Hong Kong and China Gas
Company Limited
|
Ms Elman Lee
Marketing Manager
FORTRESS
|
Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited
|
Ms Joanne Tang
Assistant Marketing Manager
Warner Music Hong Kong Limited
|
Ms Eunice Wong
Marketing Director
Jardine Restaurant Group,
Pizza Hut Hong Kong |
Ms Nancy Yau
Senior Marketing Manager
Jardine Restaurant Group,
Pizza Hut Hong Kong |
* The above-mentioned Award recipients occupied the positions shown in their companies during the year of the Award indicated.
The order of presentation of individual awardees receiving the same awards is based on the alphabetical order of their surname. |
|
