Six outstanding marketing campaigns have been selected for the final judging of the Campaign Awards of the HKMA/TVB Awards for Marketing Excellence 2006 organized by the Hong Kong Management Association. They are:

"Create the Market � Induction Cooking"	"Brand Quality Campaign"
CLP Power	PCCW
"Be Ahead of Yourself"	"apm � a retail breakthrough for HK"
Hong Kong Broadband Network Limited	Sun Hung Kai Real Estate Agency Ltd
"Love Hong Kong, Love Ocean Park!"	"Eclipse Mints Launch Campaign in Hong Kong"
Ocean Park Hong Kong	The Wrigley Company (HK) Limited

Organized by The Hong Kong Management Association since 1985 and sponsored by Television Broadcast Ltd since 1989, the Awards aim to give recognition to outstanding marketing campaigns and marketers in Hong Kong as a means to upgrade the standards of the marketing profession.

There are two categories for the Awards, namely �Campaign Awards� and �Individual Awards�.

Campaign Awards
This year, the Campaign Awards attracted 40 quality entries from a wide spectrum of industries such as banking and finance, electronics, entertainment, food & beverage, hotel, properties, public utilities, publications, retail, telecommunications and so forth.

All the participating companies are required to submit a five-page write-up summarizing the objectives, strategies and results of their marketing programmes. A Board of Examiners combining the Marketing Management Committee and the Marketing Awards Organizing Committee will then shortlist the six most outstanding campaigns for final presentation. The judging will be based on a number of criteria including rationale behind the marketing campaign; strategic intent encompassing product/service development and positioning, pricing, product distribution or service delivery system to target-users, communication/promotion to target audience, overall integration of campaign elements; originality of the campaign; results as measured against objectives; and other meritorious elements of the marketing programme such as creativity, tracking methods, customer orientation, etc.

The Final Judging will be held on Saturday, 2 September 2006 at the Association during which the judges will decide on the Gold, Silver and Bronze Prize winners as well as the three Certificate of Excellence recipients.

Award Seminar
Marketing professionals in Hong Kong will have the opportunity to benchmark these outstanding marketing practices at an open seminar during which the six finalists will share the rationale, marketing strategies, and results of their successful marketing cases. Winner of the Best Presentation Award will be decided by the participants of the seminar. Details of the event are as follows:

Date﹕	Friday, 8 September 2006
Time﹕	2:00pm � 6:00pm
Venue﹕	Theatre II, Level 2 Hong Kong Convention & Exhibition Centre 1 Harbour Road, Wanchai Hong Kong
Language:	English and Cantonese
Fees:	HKMA/CIM Member: HK$440 per person
	Non-member: HK$480 per person

Individual Awards
The Individual Awards recognize the outstanding achievement of marketers who have made significant contribution to the marketing development of their companies or clients as well as the business community. The Awards include:

	IM Marketer of the Year Award (Sponsored by Chartered Institute of Marketing, Hong Kong, the recipient will be selected from amongst the Distinguished Marketer Awardees.)
	Distinguished Marketer Awards
	Outstanding Young Marketing Professional Awards

All entrants of the Individual Awards must be nominated by their company. Nominees will submit a four-page write-up explaining their achievements in marketing together with a one-page summary of personal information in English or Chinese to be reviewed by the Board of Examiners.

Shortlisted candidates will be invited for a Final Judging, which will be held on Saturday, 9 September 2006 at the Association. The Panel of Judges will then determine winners of the CIM Marketer of the Year, Distinguished Marketer Awards and Outstanding Young Marketing Professional Awards.

Award Presentation Ceremony
All the results of the Awards, including both the Campaign Awards and Individual Awards, will be officially announced at the Award Presentation Ceremony. Dr Allan Zeman GBS JP, Chairman of Ocean Park Corporation will be the Guest Speaker of the function and will deliver a speech related to marketing. Details of the event are as follows:

Date:	Monday, 23 October 2006
Time:	6:45 pm � 10:00 pm
Venue:	JW Marriott Ballroom (Level 3) JW Marriott Hotel Hong Kong Pacific Place, 88 Queensway, HONG KONG
Language:	English
Fees:	HKMA/CIM Member: HK$800 per person / HK9,300 per table (12 persons)
	Non-member: HK$820 per person / HK9,500 per table (12 persons)

For details about the Award Seminar and the Award Presentation Ceremony, please contact:

Ms Titania Woo, Senior Manager(Tel:2774 8580 / Email:titaniawoo@hkma.org.hk ) or

Ms Sunnie Ma, Administrative Officer(Tel:2774 8579 / Email:sunniema@hkma.org.hk ) or

Ms Christie Chan, Executive Officer(Tel:2774 8581 / Email:christiechan@hkma.org.hk ) or fax on 2365 1000.

You may also visit the website of the Association:www.hkma.org.hk/award.

Corporate Sponsors of the Awards this year include:

	The Bank of East Asia		Hong Kong L.P. Gas (Holdings) Ltd
	The Chartered Institute of Marketing		The Kowloon Motor Bus Co (1933) Limited
	Chung & Tang Communications Consultants		McDonald�s Restaurants (Hong Kong) Limited
	Coca-Cola China Ltd		Morning Star Resources Limited
	Hong Kong CSL Limited		The Recruit Publishing Company Limited
	Fuji Photo Products Company Limited		Sales and Marketing Executives Club
	Grey Global Group		Shangri-La Hotels and Resorts
	The Hong Kong and China Gas Company Limited		Shun Hing Group
	Hong Kong Economic Times		Synergis Management Services Limited

The Board of Examiners this year include:

	Mr S K Cheong (Chairman), General Manager � Broadcasting, Television Broadcasts Ltd;
	Professor T S Chan, Associate Vice President, Lingnan University;
	Mr Cheang Yoon Hoong, Managing Director, Morning Star Resources Ltd;
	Mr Sunny Cheung, Managing Director & Head of Consumer Banking, DBS Bank (Hong Kong) Ltd;
	Mr Antony Chow, Managing Director, Euro RSCG Hong Kong;
	Mr C H Fan, Managing Director, Synergis Holdings Ltd;
	Mr Adolf Ho, Managing Director, Greater China, Campbell Soup Asia Ltd;
	Ms Marisa Kwok, Managing Director, Boyden China Limited;
	Mr Samuel Lai;
	Mr Joseph Lau, Managing Director, McDonald�s Restaurants (Hong Kong) Ltd;
	Mr Andrew Lee, Managing Director, WE Marketing Group;
	Ms Annie Leung, Chief Executive Officer, CEO mindPower Ltd;
	Ms Winnie Ng, Executive Director, The Kowloon Motor Bus Co (1933) Ltd;
	Ms Karen So, Marketing Director, Hong Kong & Macau, Coca-Cola China Ltd;
	Mr Robert Young, Director, Yip�s Chemical Holdings Ltd;
	Mr Titus H K Yu, Agency Manager, The Prudential Assurance Co Ltd and
	Dr Royce Yuen, Group Managing Director, Ogilvy Southern China

Also member of the Award Organizing Committee

(Lists of previous winners attached)

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