Organized by the Hong Kong Management Association and sponsored by Television Broadcasts Ltd, the results of the Individual Awards and Campaign Awards of the HKMA/TVB Awards for Marketing Excellence 2005 were announced at the Award Presentation Luncheon this afternoon (Thursday, 18 October 2005). The results were as follows:

Individual Awards:

CIM Marketer of the Year(Sponsored by the Chartered Institute of Marketing):
Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited

Distinguished Marketer Awardees*:

Campaign Awards:

Gold Prize
"Revolution of Pizza Hut`s Business Concept"
Jardine Restaurant Group - Pizza Hut Hong Kong

Silver Prize and Citation for Outstanding Small Budget Campaign
"Repositioning of e-zone"
e-zone of HKET Holdings

Bronze Prize and Citation for Outstanding TV Campaign
"It`s the little things we remember"
Cathay Pacific Airways Ltd

Certificates of Excellence
(Listed according to the alphabetical order of company name)

"Amoy Premium Soy Sauce"
Amoy Food Ltd

"Live 3"
Hutchison Telecommunications (HK) Ltd

"The Arch � Imagination rules the world"
Sun Hung Kai Real Estate Agency Ltd

Best Presentation Award
Ms Eunice Wong
Jardine Restaurant Group, Pizza Hut Hong Kong

Dr The Hon David K P Li GBS JP, Chairman of the Association; Dr Norman Leung GBS JP, Executive Deputy Chairman, Television Broadcasts Limited; Mr Shih Wing Ching JP, Chairman, Centaline Group; and Mr Linus Cheung, President, The Chartered Institute of Marketing, Hong Kong, presented the trophies and certificates at the Award Presentation Luncheon. Mr Shih Wing Ching also delivered a keynote address on "New Perspective of the Hong Kong Media Market" during the occasion.

Organized by the Association since 1985 and sponsored by Television Broadcasts Ltd since 1989, the Awards bestow honour and public recognition on marketers and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong. This year, the awards have included a new individual category to give recognition for individual marketers who have made significant contribution to the marketing development of their companies as well as the whole community. The Campaign Award has also been enhanced by adding the "Citation for Small Budget Campaign" and "Best Presentation Award".

Comments from the Panel of Judges on the Campaign Awardees:
"Revolution of Pizza Hut`s Business Concept" was commended as a bold and all-rounded campaign which had successfully repositioned the company from a fast food chain to an "enhanced causal dining" restaurant through a breakthrough business concept and correct diagnosis of market realities. The proven success of Pizza Hut Hong Kong had provided an important strategic input for the development of its brand worldwide.

"Repositioning of e-zone" was commended as a well-executed and highly cost-effective campaign which had successfully re-positioned e-zone from a niche computer magazine into a mass-market digital magazine, based on an insightful analysis of the market and the identification of a unique market segment for business re-focus and development. The launch of the new magazine with a competitively low price and a souvenir gift blitz was a bold move which successfully attracted impulse purchases.

"It`s the little things we remember" was commended as a classic example of how in-depth consumer research and a user-focused mindset would lead to exceptional business result. The programme was especially commended for its excellent TV campaigns which touched viewer`s hearts with familiar and memorable everyday situations that they could definitely relate to. It greatly strengthened Cathay Pacific`s Image as a caring company with service excellence.

"Amoy Premium Soy Sauce" was a well-planned marketing campaign backed by meticulous market research which had successfully captured the premium soy sauce market through detailed product development. Having clearly positioned its product as an "affordable luxury", Amoy was able to implement an effective marketing campaign which involved appropriate pricing, innovative packaging, efficient distribution among chained stores, unprecedented promotion sales at high-end chained restaurants and TV commercials associating the premium soy sauce with classic masterpieces.

"Live 3" was commended as a highly integrated marketing programme which had changed the usage habit of its customers with impressive results and long term brand building impact. The programme was highly integrated and comprehensive, covering a wide range of customer segments. Pricing and distribution strategies were well thought out and executed. The multi-channel and high impact promotion programmes successfully captured and elaborated on the benefits of video-calling facility and helped make 3G technology more relevant and accessible to customers.

"The Arch � Imagination rules the world" was commended as a well-planned and well thought out campaign which had achieved remarkable results through creative market positioning and excellent execution. The positioning of the development as an extremely prestigious property by highlighting the unique architectural design of the ARCH, the stunning views of Victoria Harbour and the strategically-elevated Sky Club, was highly successful and made other competitors hard to follow or catch up. The indisputable success of the marketing campaign has reinforced SHK`s leading position as a provider of quality homes in Hong Kong.

Quotes from the Individual Awardees:

CIM MARKETER OF THE YEAR AND DISTINGUISHED MARKETER AWARDEE

Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited

"It is truly an honour to be bestowed with this Award, and I would like to thank my executive management and colleagues for their invaluable support. I strongly believe that the marketing profession is one of passion, courage and innovation, one that demands us to grow out of ourselves, to walk the untread path and constantly create new value."

DISTINGUISHED MARKETER AWARDEES *

Ms Anita S Y Chan
Deputy General Manager
Sun Hung Kai Real Estate Agency Ltd

"The allure of promotions and marketing is its ongoing need to keep up with the ever-changing market demands. So, one never stops pushing creativity to new heights. The triumph of this award is the greatest testament to my faith and direction."
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Ms Melanie Lee
Vice President, Marketing
New World Mobility

"I am honoured to have received the Distinguished Marketer Award.

It is surely a recognition for the efforts that I have put into marketing over the last years. Indeed, I have an unwavering commitment in marketing and would certainly continue to contribute in the marketing community in the years to come."

Mr Terence Lee
Marketing Communications Manager
The Hong Kong and China Gas Company Limited

"It is a great honour to receive the Distinguished Marketer Award. This award will not only act as a push to greater professionalism but also boost my enthusiasm for marketing and encourage me to further lift up the quality of my work."
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Ms Eunice Wong
Marketing Director
Jardine Restaurant Group, Pizza Hut Hong Kong

"The Distinguished Marketer Award is not just an individual award, it also indicates a freehand granted by the open-minded management, excellent execution by a distinguished marketing team, and enormous support from integrated departments. The honour of this award should go to everyone in the Jardine Restaurant Group."
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OUTSTANDING YOUNG MARKETING PROFESSIONAL AWARDEES *

Ms Lau Yeuk Hung, Sandy
Senior Marketing Officer
Double A

"The participation of the Award enabled me to review my past job and to have new learning. Thanks to Double A HK`s team work and my head`s challenge and encouragement. Thanks to the HKMA and TVB for organizing this Award."
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Ms Camellia Lee
Market Development Manager
Double A

"Success is attributed to the belief and the commitment to the job. I learned a lot during the participation and the Award makes me more confidence. The honour belongs to the whole Double A HK team. Thanks to the support of the company and the organization by the HKMA and TVB."
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Ms Elman Lee
Marketing Manager
FORTRESS

"Participating in the HKMA/TVB Awards for Marketing Excellence was a very inspiring experience! During the preparation process, I felt like driving the campaign all over again. The Awards not only presented an opportunity to recap the campaign`s insights, but inspired me to think about the key qualities of a marketing professional � Inspiring Smart Living!"
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Ms Joanne Tang
Assistant Marketing Manager
Warner Music Hong Kong Limited

"The Dandelion spreads its Love Seeds not only to our customers, but also to me. Without a good timing, favourable position, support from the Warner, family and friends, I will never make it. I want to say THANK YOU to them from the bottom of my heart."
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Ms Nancy Yau
Senior Marketing Manager
Jardine Restaurant Group, Pizza Hut Hong Kong

"Special thanks to Henry Yip and Eunice Wong for giving me the opportunity to be on a winning team with a winning organization. The Outstanding Young Marketing Professional Award lets me know that the hard work I put in is starting to pay off. The judging process was inspiring and stimulated more creative marketing ideas."
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* The order of presentation of individual awardees receiving the same awards is based on the alphabetical order of their surname.

The Corporate Sponsors this year included:

The Board of Examiners comprised members of the Marketing Awards Organizing Committee 2005 and the Marketing Management Committee 2004/05. They included: Mr S K Cheong, General Manager-Broadcasting, Television Broadcasts Ltd (Chairman); Professor T S Chan, Associate Vice President, Academic Dean (Business Studies), Chair Professor of Marketing, Lingnan University; Mr Cheang Yoon Hoong, Managing Director, Morning Star Resources Ltd; Mr Sunny Cheung, Managing Director & Head of Consumer Banking, DBS Bank (Hong Kong) Ltd; Mr Antony Chow, Managing Director, Euro RSCG Hong Kong; Mr C H Fan, Managing Director, Synergis Holdings Ltd; Mr Roy Tan Hardy, Vice President of Marketing and Sales, Hong Kong Disneyland; Mr Adolf Ho, Managing Director � Greater China, Campbell Soup Asia Ltd; Ms Marisa Kwok, Managing Director, Commercial Group, PCCW Ltd; Mr Samuel Lai, Chief Executive Officer � Acting, Kowloon-Canton Railway Corporation; Mr C K Lau, Chairman and CEO, The Recruit Publishing Co Ltd; Mr Joseph Lau, Managing Director, McDonald`s Restaurants(Hong Kong) Ltd; Mr Andrew Lee, Managing Director, Grey Global Group; Ms Annie Leung, Managing Director, Longman Hong Kong Education; Ms Winnie Ng, Executive Director, The Kowloon Motor Bus Co (1933) Ltd; Mr Robert Young, Director, Yip`s Chemical Holdings Ltd and Mr Titus H K Yu, Agency Manager, The Prudential Assurance Co Ltd.