| Six outstanding marketing campaigns have
been selected for the final judging of the Campaign Awards of the HKMA/TVB
Awards for Marketing Excellence 2005 organized by the Hong Kong Management
Association and sponsored by Television Broadcasts Ltd. They are:
"Live 3"
Hutchison Telecommunications (HK) Ltd |
"Repositioning of e-zone"
e-zone of HKET Holdings
|
"Amoy Premium Soy Sauce"
Amoy Food Ltd
|
"Revolution of Pizza Huts Business Concept"
Jardine Restaurant Group, Pizza Hut Hong Kong |
"Its the little things we remember"
Cathay Pacific Airways Limited |
"The Arch Imagination rules the world"
Sun Hung Kai Real Estate Agency Ltd |
Organized by The Hong Kong Management Association since 1985, these prestigious
Marketing Awards aim to give recognition to outstanding marketers in Hong
Kong and their campaigns as a means to upgrade the standards of marketing
profession. The Awards have been sponsored by Television Broadcasts Ltd
since 1989.
This year the Campaign Award attracted many quality entries from a wide
spectrum of industries such as airlines, banking and finance, electronics,
food & beverage, government department, hotel, personal care, properties,
public utilities, publications, retail, telecommunications and so forth.
All the participating companies are required to submit a five-page write-up
summarizing the objectives, strategies and results of their marketing
programmes. A Board of Examiners combining the Marketing Management Committee
and the Marketing Awards Organizing Committee will then shortlist the
six most outstanding campaigns for final presentation. The judging will
be based on a number of criteria including well-defined objectives, effective
use of market research, and development of the product/service to meet
market needs, integrated and well-organized communications programmes,
effective distribution channels, originality, efficient administration
and finally achievement of the planned results.
The Final Judging will be held on Saturday, 3 September 2005 at the Association
during which the judges will decide on the Gold, Silver and Bronze Prize
winners as well as the three Certificate of Excellence recipients.
Award Seminar
Marketing professionals in Hong Kong will have the opportunity to benchmark
these outstanding marketing practices at an Award Seminar during which
the six finalists will share the rationale, marketing strategies, and
results of their successful marketing campaigns. Winner of the Best Presentation
Award will be decided by the number of votes received from participants
during the Award Seminar. Details will be as follows:
| Date: |
Monday, 12 September 2005 |
| Time: |
2:00pm 6:00pm |
| Venue: |
Theatre II, Level 2
Hong Kong Convention & Exhibition Centre
1 Harbour Road, Wanchai Hong Kong
|
| Language: |
English and Cantonese |
| Fee: |
HK$440 per person (HKMA / CIM Members)
HK$480 per person (Non-members) |
Award Presentation Luncheon
All the results of the Individual Awards (including CIM Marketer of the
Year Award - sponsored by the Chartered Institute of Marketing, Distinguished
Marketer Awards and Outstanding Young Marketing Professional Awards) and
the Campaign Awards (including the Gold, Silver and Bronze Prizes, Certificates
of Excellence, Citation for Outstanding TV Campaign, Citation for Outstanding
Small Budget Campaign and Best Presentation Award) will be officially announced
at a Prize Presentation Luncheon. Details will be as follows:
| Date: |
Thursday, 13 October 2005 |
| Time: |
12:00noon 2:30pm |
| Venue: |
Grand Ballroom
Conrad Hong Kong Hotel
Pacific Place, 88 Queensway, Hong Kong
|
| Language: |
English |
| Fee: |
HK$440 per person (HKMA / CIM Members)
HK$480 per person (Non-members) |
For details about the Award Seminar and the Award Presentation Luncheon,
please contact Ms Titania Woo (Tel: 2774 8580 / email:titaniawoo@hkma.org.hk)or
Ms Sunnie Ma (Tel: 2774 8579 / email: sunniema@hkma.org.hk)
or by fax on 2365 1000. You may also visit the website of the Association:
www.hkma.org.hk/award.
The Seminar and Luncheon of the Awards this year are supported and sponsored
by The Chartered Institute of Marketing, Chung & Tang Communications
Consultants, CSL, DBS Bank (Hong Kong) Limited, Fuji Photo Products Company
Limited, Grey Global Group, The Hong Kong and China Gas Company Limited,
Hong Kong L P Gas (Holdings) Ltd, Kowloon-Canton Railway Corporation, The
Kowloon Motor Bus Co (1933) Ltd, McDonalds Restaurants (Hong Kong) Limited,
Morning Star Resources Limited, MTR Corporation, Sing Tao Daily, Shun Hing
Group and Synergis Management Services Limited
The Board of Examiners this year include: Mr S K Cheong (Chairman), General
Manager Broadcasting, Television Broadcasts Ltd; Professor T S Chan,
Associate Vice President, Lingnan University; Mr Cheang Yoon Hoong, Managing
Director, Morning Star Resources Ltd; Mr Sunny Cheung, Managing Director
& Head of Consumer Banking, DBS Bank (Hong Kong) Limited; Mr Antony
Chow, Managing Director, Euro RSCG Hong Kong; Mr C H Fan, Managing Director,
Synergis Holdings Ltd; Mr Roy Tan Hardy, Vice President of Marketing and
Sales, Hong Kong Disneyland; Mr Adolf Ho, Managing Director, Greater China,
Campbell Soup Asia Ltd; Ms Marisa Kwok, Managing Director, Commercial
Group, PCCW Ltd; Mr Samuel Lai, Chief Executive Officer Acting, Kowloon-Canton
Railway Corporation; Mr C K Lau, Chairman & CEO, The Recruit Publishing
Co Ltd; Mr Joseph Lau, Managing Director, McDonalds Restaurants (Hong
Kong) Ltd; Mr Andrew Lee, Managing Director, Grey Global Group; Ms Annie
Leung, Managing Director, Longman Hong Kong Education; Ms Winnie Ng, Executive
Director, The Kowloon Motor Bus Co (1933) Ltd; Mr Robert Young, Director,
Yips Chemical Holdings Ltd; and Mr Titus H K Yu, Agency Manager, The
Prudential Assurance Co Ltd..
(List of previous winners attached)
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