Hong Kong Management Association

Press Releases

The HKMA, ICTHM and MGSM Jointly Offer the Master of Management in Hospitality and Tourism Management Programme in Hong Kong

26/2/2004

In support of tourism development, the Government organized a series of major events last year so as to attract more visitors to Hong Kong. Some examples were the Arts Festival, the Rugby Sevens, the Hong Kong International Marathon, exhibition matches by world-renowned soccer teams and so forth. In addition, some major tourist attractions such as Hong Kong Disneyland, the Hong Kong Wetland Park and the Tung Chung Cable Car System will be completed over the next few years. The relaxation of restrictions on Mainland tourists under the Individual Visit Scheme has further boosted the number of visitors and rejuvenated the retail businesses and the service sector. According to the figures from the Tourism Commission, Hong Kong welcomed more than 1.64 million visitors in August 2003, representing an increase of 9.6% when compared with the same period in 2002. In November 2003, the number of visitors reached 1.68 million and the hotel occupancy rate increased drastically from 18% during the SARS period in May to 92%.

Addressing the increasing number of tourists, 24 new hotels are scheduled for completion within the next three years while another 35 hotel projects have received Town Planning Board approval.

Catering to the rapid development of tourism, The Hong Kong Management Association, in cooperation with the International College of Tourism & Hotel Management (ICTHM) and Macquarie Graduate School of Management (MGSM), will be offering a Master of Management in Hospitality and Tourism Management in June this year.

About the programme

The Master of Management programme is a specialized Master level programme that allows students to focus on a particular area of management. Taught at the same level as the MBA, the Master of Management has been specially designed for professionals who aspire to senior management positions within a chosen field.

Programme Structure:

-	The Master of Management in Hospitality and Tourism Management Programme comprises 10 courses units delivered with 8 weeks study schedule.
-	Each course unit involves 36 hours of face-to-face teaching, which will be delivered as intensive seminars in Hong Kong, by lecturers from MGSM and ICTHM.
-	Each intensive seminar will be held on two consecutive weekends and two weekdays evening.

Duration: 18 months of part-time study

Programme fee: HK$119,000 (HK$11,900 per course unit)

Commencement Date: June 2004

Application Deadline: Friday, 19 March 2004

Subjects for the Hospitality and Tourism Management:

-	Accounting for Management
-	Cross-Cultural Management
-	Financial Management for Tourism and Hospitality
-	Hospitality e-Business Management
-	Hospitality Property and Facilities Management
-	Human Resource Management
-	International Tourism and Management
-	Management of Service Operations
-	Marketing Management
-	Strategic Issues in Hotel and Tourism Management (Thesis)

Award and Advancement:

-	Upon completion, students will be awarded the Master of Management by MGSM
-	Graduates of the Master of Management programmes are only required to undertake six more course units to get an additional MBA degree.

Information Session

The Master of Management in Hospitality and Tourism Management programme is now open for applications. To provide more information for potential candidates, an information session will be organized as follows:

Date:	Thursday, 4 March 2004
Time:	7:30pm � 8:30pm
Venue:	Central Conference Center 4/F Wheelock House 20 Pedder Street HONG KONG
Fee:	Free

For Information Session registration and programme enquiries, please contact the Customer Service Hotline on 2774 8500 or Ms Doris Ng on 2774 8533.

About ICTHM

The International College of Tourism and Hotel Management (ICTHM) is Australia�s premier hospitality training and educational institution.

With tourism and hospitality set to become the world�s largest industry, ICTHM is preparing students for active roles in all strata of management. Graduates of the College are equipped with the practical and academic skills necessary to succeed in an increasingly competitive environment.

The College strives to provide students with the best educators and, accordingly, it has formed associations with HOTELCONSULT �C�sar Ritz� of Switzerland, Macquarie University, Sydney and Macquarie Graduate School of Management, Sydney.

ICTHM has also forged, and maintained, close links with the industry to ensure that the theory and methodologies taught keep abreast with, and even anticipate, the changes that occur within the industry. The College is committed to providing students with the expertise needed to succeed in the fields of hospitality and tourism. Many graduates of the College, and its international affiliates, hold key executive positions in establishments around the world.

(Website: www.icthm.edu.au)

About MGSM

Macquarie Graduate School of Management (MGSM) was established in 1969, making it the oldest continuously operating postgraduate school of business administration in New South Wales.

In 2003, MGSM has been ranked #40 in the world and #1 in Asia and Australia in the 2003 annual survey of MBA programmes conducted by the Economist Intelligence Unit�s, Which MBA? It also received #1 ranking in the world for both the quality of its students, personal development and educational experience.
(Website: www.mgsm.edu.au)

About The HKMA

The Hong Kong Management Association (HKMA) was established in 1960. As a non profit making professional organization, its mission is to improve the effectiveness and efficiency of management in Hong Kong.

The HKMA is one of the largest providers of management training and education in the Territory offering over 2,300 training programmes to more than 50,000

participants annually. A diverse range of programmes are provided including Certificate courses, Distance Learning courses, Diploma and Professional Diploma programmes, seminars and workshops, Work-oriented short courses as well as Bachelor, Master and Doctoral degrees offered in association with various prestigious overseas universities.

The HKMA also offers free services to both members and the business community at large. "The Hong Kong Manager", a bilingual professional journal on management, was first published in 1965. Members can now get access to it free of charge through the website of the HKMA.

To cultivate a general culture of modern management, a series of Awards has been organized. These include the Best Annual Reports Awards, the HKMA Quality Award, the Award for Excellence in Training, the HKMA/TVB Award for Marketing Excellence, the Hongkong Management Game and the Distinguished Salesperson Award.

(Website: www.hkma.org.hk)

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Issued by The Hong Kong Management Association on 26 February 2004.

For press enquiries, please contact Ms Titania Woo, Manager (Tel: 2774 8580 / 9094 2960 / Email: titaniawoo@hkma.org.hk) or Ms Sunnie Ma, Assistant Executive Officer (Tel: 2774 8581 / Email: sunniema@hkma.org.hk) or Ms Sharon Keung, Assistant Executive Officer (Tel: 2766 3303 ext. 575 / Email: sharonkeung@hkma.org.hk)

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