Six outstanding marketing campaigns have been selected for the final judging of the HKMA/TVB Award for Marketing Excellence 2003. They are:

The six finalists will present their marketing campaigns to a Panel of Judges during the Final Judging which will be held on Saturday, 6 September 2003 at the Association.

The judges will then decide on the Gold, Silver and Bronze Prize winners as well as the three Certificate of Merit recipients.

All the results of the Award will be officially announced at a Prize Presentation Luncheon to be held on Monday, 27 October.

This year the Award has attracted 49 quality entries from a wide spectrum of industries such as airlines, banking and finance, entertainment, food & beverage, health care, hotel, information technology, manufacturing, public utilities, retail, telecommunications, voluntary bodies and so forth.

All the participating companies are required to submit a five-page write-up summarizing the objectives, strategies and results of their marketing programmes. A Board of Examiners combining the Marketing Management Committee and the Marketing Awards Organizing Committee will then shortlist the six most outstanding campaigns for final presentation. The judging will be based on a number of criteria including well-defined objectives, effective use of market research, development of the product/service to meet market needs, integrated

and well-organized communications programmes, effective distribution channels, originality, efficient administration and finally achievement of the planned results.

Organized by The Hong Kong Management Association since 1985, this prestigious Marketing Award aims to give recognition to outstanding marketers in Hong Kong and their campaigns as a means to upgrade the standards of marketing profession. The Award has been sponsored by Television Broadcasts Ltd since 1989.

The Board of Examiners this year include: Mr S K Cheong, Assistant General Manager, Television Broadcasts Ltd (Chairman); Professor T S Chan, Associate Vice President, Academic Dean (Business Studies), Chair Professor of Marketing, Lingnan University; Mr Cheang Yoon Hoong, Managing Director, Morning Star Travel Service Ltd; Mr Antony Chow, Executive Vice President, Grand China, Euro RSCG Group Grand China; Mr Fan Cheuk Hung, Director & General Manager, Hsin Chong Real Estate Management Ltd; Mr Adolf Ho, Managing Director – Greater China, Campbell Soup Asia Ltd; Mr Sam Lam, Chief Executive Officer, A-World China Ltd; Mr Andrew Lee, Managing Director, Grey Worldwide China & Hong Kong; Ms Marisa Kwok, Director, Marketing & Operations, Hong Kong CSL Ltd; Mr Johnny Tang, General Manager, Vast Luck Group of Companies; Mr Louis Tong, CEO, Paramount (China) Ltd; Mr Robert Young, Director, Yip’s Chemical Holdings Ltd and Mr Titus H K Yu, Agency Manager, The Prudential Assurance Co Ltd.

(List of previous winners attached)

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Issued by The Hong Kong Management Association on 18 July 2003.

For press enquiries, please contact Ms Titania Woo (Tel: 2774 8580/ Email: titaniawoo@hkma.org.hk) or Ms Sunnie Ma (Tel: 2774 8581/ Email: sunniema@hkma.org.hk)

HKMA/TVB AWARD FOR MARKETING EXCELLENCE

LIST OF PAST AWARD WINNERS