This prestigious Award has been organized by The Hong Kong Management Association
since 1985 and sponsored by Television Broadcasts Ltd since 1989. The winning
programme needs to be a well-integrated marketing programme which comprises
meticulous market research, well-organized promotional work, good public
relations, accurate forecasting of results together with efficient administration.
Out of 54 entries received this year, the following six finalists are
selected: (in alphabetical order of company name)
| 1. |
"See You at Caf de Coral" by Caf de Coral Fast Food
Ltd |
| 2. |
"Cathay Pacific - The World`s Biggest Welcome" by Cathay
Pacific Airways Ltd |
| 3. |
"Hang Seng Femina Banking - Lead a Fabulous Life" by
Hang Seng Bank |
| 4. |
" `M.I.Kid` Account - Develop your Children`s Potential
for Great Achievements"
by Hang Seng Ban |
| 5. |
"An Exceptional Community for An Exceptional Childhood
- Discovery Bay Siena
One Marketing Campaign" by Hong Kong Resort Co Ltd |
| 6. |
"The Making of RoadShow" by RoadShow Holdings Ltd |
Gold, Silver and Bronze prizes as well as the Certificates of Merit will
be awarded to the six best campaigns. In addition, the recipient(s) of the
Citation for Innovation, the Citation for Outstanding TV campaign and Citation
for Excellence in Mainland Marketing will be chosen from among all the entries.
The Panel of Judges this year include: Professor Andrew Chan, Director,
Executive MBA Programme & Professor, Department of Marketing, The
Chinese University of Hong Kong; Mr Peter Lau, Chairman and Chief Executive,
Giordano International Ltd;
Mr Douglas Li, Chief Executive Officer, SmarTone Telecommunications Holdings
Ltd; Dr Ng Tat Lun BBS MBE JP, Managing Director, Energizer Company, Inc;
Mr Y K Pang,
Chief Executive Officer, Zung Fu Co Ltd; and Ms Magdalena Wong, Managing
Director,
Oracle Market Research.
The Board of Examiners comprised members of the Marketing Awards Organizing
Committee 2002 and the Marketing Management Committee 2001/2.
Members of the Marketing Awards Organizing Committee 2002 include: Mr
S K Cheong, Assistant General Manager, Television Broadcasts Ltd (Chairman);
Mr Adolf Ho, Managing Director - Greater China, Campbell Soup Asia Ltd;
Ms Marisa Kwok, Director, Marketing & Operations, Hong Kong CSL Ltd;
Mr Eddy Lee, Chairman, Lee Kum Kee Co Ltd; Mr Michael Wu, Managing Director,
Maxim`s Caterers Ltd; and Mr Andrew Yao, Chairman, Van Shung Chong Holdings
Ltd.
Members of the Marketing Management Committee 2001/2 include: Mr Alfred
Chan, Managing Director, The Hong Kong & China Gas Co Ltd (Chairman);
Professor T S Chan, Associate Vice President, Academic Dean (Business
Studies), Chair Professor of Marketing, Lingnan University; Ms Viveca
Chan, Chairman & CEO, Grey Worldwide China & Hong Kong; Mr S K
Cheong, Assistant General Manager, Television Broadcasts Ltd; Mr Justin
Chiu, Executive Director, Cheung Kong (Holdings) Ltd; Mr Sam Lam, Chief
Executive Officer, A-World (China) Ltd; Mr Louis Tong, CEO, Paramount
(China) Ltd; Mr Robert Young, Director, Yip`s Chemical Holdings Ltd; and
Mr Titus Yu, Agency Manager, The Prudential Assurance Co Ltd.
Issued by The Hong Kong Management Association on 4 October 2002.
For press enquiries, please contact Ms Titania Woo (Tel: 2774 8580 /
Email: titaniawoo@hkma.org.hk) or Ms Sunnie Ma (Tel: 2774 8581 /
Email: sunniema@hkma.org.hk)
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