In an increasingly competitive business world, marketing becomes an extremely
important management function which determines the success and failure of
a company. Upon the entry of China into the WTO, many companies plan to
explore the Mainland market. However, it is definitely not a simple task.
The Shanghai Xintiandi is one of the most well known successful cases.
The Hong Kong Management Association proudly announced that Dr Vincent Lo
GBS JP, Chairman & Chief Executive, Shui On Group will be the Guest
Speaker and will deliver a speech on "Hong Kong Marketing Experience
Can Win in the Mainland - The Story of Shanghai Xintiandi" during the
HKMA/TVB Award for Marketing Excellence 2002 Presentation Luncheon.
Each year, The Hong Kong Management Association organizes the HKMA/TVB Award
for Marketing Excellence to provide excellent opportunity for companies
to benchmark against the best marketing practices in Hong Kong. This year,
a total of 54 outstanding marketing campaigns entered the Award and the
top six campaigns have been shortlisted for the final judging before the
Panel of Judges. They are (in alphabetical order of company names):
| 1. |
"See You at Caf de Coral" by Caf de Coral
Fast Food Ltd |
| 2. |
"Cathay Pacific - The World`s Biggest Welcome"
by Cathay Pacific Airways Ltd |
| 3. |
"Hang Seng Femina Banking - Lead a Fabulous Life"
by Hang Seng Bank |
| 4. |
" `M.I.Kid` Account - Develop your Children`s
Potential for Great Achievements"
by Hang Seng Ban |
| 5. |
"An Exceptional Community for An Exceptional Childhood
- Discovery Bay Siena
One Marketing Campaign" by Hong Kong Resort Co Ltd |
| 6. |
"The Making of RoadShow" by RoadShow Holdings
Ltd |
The results of the Award including the Gold, Silver and Bronze Prize winners,
as well as the recipients of the Certificate of Merit, Citation for Innovation,
Citation for Outstanding TV Campaign and Citation for Excellence in Mainland
Marketing, will be announced at the Award Presentation Luncheon to be held
on Thursday, 17 October. All the Awards will be presented by Dr Dennis Sun
BBS JP, Deputy Chairman of the Association and Mr T K Ho, Group General
Manager of the Television Broadcasts Ltd.
Details of the Award Presentation Luncheon are as follows: |
| Organized by The Hong Kong Management Association since 1985, the HKMA/TVB
Award for Marketing Excellence has been sponsored by Television Broadcasts
Ltd since 1989.
The Panel of Judges this year include: Professor Andrew Chan, Director,
Executive MBA Programme & Professor, Department of Marketing, The
Chinese University of Hong Kong; Mr Peter Lau, Chairman and Chief Executive,
Giordano International Ltd;
Mr Douglas Li, Chief Executive Officer, SmarTone Telecommunications Holdings
Ltd; Dr Ng Tat Lun BBS MBE JP, Managing Director, Energizer Company, Inc;
Mr Y K Pang,
Chief Executive Officer, Zung Fu Co Ltd; and Ms Magdalena Wong, Managing
Director,
Oracle Market Research.
Members of the Marketing Awards Organizing Committee 2002 include: Mr
S K Cheong, Assistant General Manager, Television Broadcasts Ltd (Chairman);
Mr Adolf Ho, Managing Director - Greater China, Campbell Soup Asia Ltd;
Ms Marisa Kwok, Director, Marketing & Operations, Hong Kong CSL Ltd;
Mr Eddy Lee, Chairman, Lee Kum Kee Co Ltd; Mr Michael Wu, Managing Director,
Maxim`s Caterers Ltd; and Mr Andrew Yao, Chairman, Van Shung Chong Holdings
Ltd.
Members of the Marketing Management Committee 2001/2 include: Mr Alfred
Chan, Managing Director, The Hong Kong & China Gas Co Ltd (Chairman);
Professor T S Chan, Associate Vice President, Academic Dean (Business
Studies), Chair Professor of Marketing, Lingnan University; Ms Viveca
Chan, Chairman & CEO, Grey Worldwide China & Hong Kong; Mr S K
Cheong, Assistant General Manager, Television Broadcasts Ltd; Mr Justin
Chiu, Executive Director, Cheung Kong (Holdings) Ltd; Mr Sam Lam, Chief
Executive Officer, A-World (China) Ltd; Mr Louis Tong, CEO, Paramount
(China) Ltd; Mr Robert Young, Director, Yip`s Chemical Holdings Ltd; and
Mr Titus Yu, Agency Manager, The Prudential Assurance Co Ltd.
|
