Organized by the Hong Kong Management Association since 1985 and sponsored by the Television Broadcasts Ltd since 1989, the HKMA/TVB Award for Marketing Excellence 2002 is now open for entries. This year, the Award has been extended to cover those excellent marketing programmes developed by Hong Kong companies for the Mainland China market. Thus, a marketing campaign developed for the Mainalnd China can win the Gold, Silver and Bronze Award just like a campaign developed for Hong Kong. In addition, a special Citation for Excellence in China Marketing will also be granted to any entry which is deemed meritorious.

Now in its 17th year, the HKMA/TVB Award for Marketing Excellence bestows honour and public recognition on organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong.

Previous winners of the Award are all marketing campaigns which comprise meticulous market research, well-organized promotional work, good public relations, accurate results forecasting and efficient administration. (See attached list of previous winners.)

Therefore, if you have launched an excellent marketing campaign as those of the past winners, enter the Award now! This exciting and enriching Award will provide you a valuable experience-sharing occasion and, an excellent opportunity to prove your ability and success and to gain recognition from peers in the marketing profession.

It will also confer the prestigious recognition and endorsement of the HKMA on the company`s product or service and the company itself; strengthen the company`s reputation within the trade and in the community at large; provide a high-profile, positive image for the company and its product or service; and increase the morale and motivation of the staff by publicly recognizing their efforts. Winners will also be allowed to use the Award logo on their stationery, promotional literature and in advertising.

Your entry is eligible if it is a campaign for a product, a service, or a public service issue for a company or an organization in either the public or private sector; a marketing campaign launched after October 2000 with demonstrable results; the campaign is substantially different from previous submissions by the same company or organization; a marketing campaign developed for either the Hong Kong market or the Mainland China market, although supporting materials need not have been produced locally; and the campaign for the Mainland China market should be run by a Hong Kong company or organization.

To enable companies have a better understanding of the Award, a Briefing Session will be arranged as follows:

Date:	Monday, 8 April 2002
Date:	9:00 am
Venue:	The Hong Kong Management Association 14/F Fairmont House 8 Cotton Tree Drive Central, HONG KONG
Fee:	Free

For registration, please contact Ms Sunnie Ma on 2826 0532.

All winners will be officially announced at a Prize Presentation Ceremony to be held on 17 October at the Conrad Hong Kong Hotel. In addition to Gold, Silver, Bronze Prizes and Certificates of Merit, Citation(s) for Outstanding TV Campaign, Citation(s) for Innovation and Citation(s) for Excellence in China Marketing will be chosen from amongst all the entries. TVB will produce a 30-minute programme to publicize the Award and its winners. Before that, an experience-sharing seminar on the finalist marketing programmes will be held on 27 September this year.

Members of the Awards Organizing Committee this year include: Mr S K Cheong (Chairman), Assistant General Manager, Television Broadcasts Ltd; Mr Adolf Ho, Managing Director - Greater China, Campbell Soup Asia Ltd; Ms Marisa Kwok, Director, Marketing & Operations, Hong Kong CSL Ltd; Mr Eddy Lee, Chairman, Lee Kum Kee Co Ltd; Mr Michael Wu, Managing Director, Maxim`s Caterers Ltd; and Mr Andrew Yao, Chairman, Van Shung Chong Holdings Ltd.

Enter the Award is easy! Fill in the simple Entry Form and send it to the Award Secretariat of the Hong Kong Management Association before 3 May 2002 as the first step towards this prestigious Award.

For details about the Award, please contact Ms Titania Woo (Tel: 2826 0535/ 2526 6516 / email: titaniawoo@hkma.org.hk) or Ms Sunnie Ma (Tel: 2826 0532/ 2526 6516 / email: sunniema@hkma.org.hk) or by fax on 2868 4387. You may also visit the website of the Association: www.hkma.org.hk.


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Issued by The Hong Kong Management Association on 7 March 2002.
For press enquiries, please call Ms Titania Woo or Ms Sunnie Ma on 2526-6516 / 7383 5116.

THE HONG KONG MANAGEMENT ASSOCIATION HKMA/TVB AWARD FOR MARKETING EXCELLENCE PAST AWARD RECIPIENTS
2001	The Leighton Hill - Home to the New Aristocracy Orangeworld - A World Where Your Fantasy Takes Flight Ribena Mobile the Ultimate Breakthrough	(GOLD) (SILVER) (BRONZE)
2000	Independence Day Ocean Shores - Live the Good Life, Live at the Best The Creative Positioning of 5-7 Seater Mazda Premacy Capsule V	(GOLD) (SILVER) (BRONZE)
1999	A Sentimental Journey Tierra Verde - Breaking Through A Bleak Market Panadol Cold & Flu Campaign	(GOLD) (SILVER) (BRONZE)
1998	Lipton Ming Han Ching Tea Bags The Launch of 5th C Jewellery Consultancy Service - A New Dimension in Diamond Marketing Dai Pai Dong - Passion of Hong Kong	(GOLD) (SILVER) (BRONZE)
1997	The Launch of One2Free Shell Supercharged 881 Friends of the Road Product Launch of Lee Kum Kee Seasoned Soy Souce For Seafood in 1996	(GOLD) (SILVER) (BRONZE)
1995	The Kingswood Villas Metamorphosis Standard Chartered Credit Card Real Life Privilege Launching of HMV Superstores: Music at its Best	(GOLD) (SILVER) (BRONZE)
1994	Kalm`s - A Gift from the Heart Marketing Campaign All I Want for Christmas is Pacific Place City Telecom Campaign 1994	(GOLD) (SILVER) (BRONZE)
1993	Dairy Farm Hi-Calcium Milk Taipan Snowy Mooncake Hongkong Telecom CSL 1010 Digital	(GOLD) (SILVER) (BRONZE)
1992	Recruit K-Swiss Sports Shoes MTR Customer Service Campaign	(GOLD) (SILVER) (BRONZE)
1991	Just Gold Concept IKEA Show-Flat Campaign Mazda 121 Campaign	GOLD) (SILVER) (BRONZE)
1990	Hong Kong Economic Times Circulation Driven Campaign
1989	Fujicolor Circle Campaign Standard Chartered Bank`s Mortgage Plus Enhancement Programme
1988	First Pacific Bank CCU Deposit Campaign
1987	American Express Card Fotomax Video Club
1986	Jade VTR Package Three Grains Rice
1985	Cafe de Coral Exchange Square Mitsubishi 4 - Seater Taxi