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The Hong Kong Management Association Offers Certificate Programmes On Customer Relationship Management (CRM) System And Knowlwdge Management System (KMS) 5/1/2002
In today's increasingly complex and turbulent environment, companies
are struggling to find ways for coping with challenges and to stay
competitive. Two important concepts, Knowledge Management (KM) and
Customer Relationship Management (CRM), which help enhance a company's
ability to create, capture, distribute and use knowledge and to
understand and establish life-long customer relationship, have gained
increasing interest. In fact, any company, irrespective of size
and industry, can build up its "Knowledge Management Systems"
(KMS) and "Customer Relationship Management System". The
Hong Kong and Management Association now offers the following two
certificate programmes for those who are interested or engaged in
KM and CRM.
* * * * * Issued by The Hong Kong Management Association on 5 January 2002. For press enquiries, please contact Ms Titania Woo on 2826 0535/7383 5116 or Ms Sunnie Ma on 2826 0532. | |||||||||||||||||||||||||||
