SIX FINALISTS SHORTLISTED FOR MARKETING EXCELLENCE

Six outstanding marketing campaigns have been selected for the final judging of the HKMA/TVB Award for Marketing Excellence 2001. They are :

1.	"Complete Repositioning Campaign"
	Allergan Asia Ltd
2.	"Ribena Mobile the Ultimate Breakthrough"
	GlaxoSmithKline
3.	"Launch of Orangeworld Wirefree Internet Service"
	Hutchison Telecommunications (Hong Kong) Limited
4.	"MPF Launch Campaign"
	Manulife (International) Ltd
5.	"The Leighton Hill"
	Sun Hung Kai Real Estate Agency Ltd
6.	"Propertystreet.net - Launch of the 3 Piggies"
	SUNeVision PropertyStreet (HK) Ltd

The six finalists will present their marketing campaigns to a Panel of Judges during the Final Judging which will be held on Saturday, 1 September 2001 at the headquarter of the Association. The judges will then decide the Gold, Silver and Bronze Prize winners as well as the three Certificate of Merit recipients.

Organized by The Hong Kong Management Association since 1985, this prestigious Marketing Award aims to give recognition to outstanding marketers in Hong Kong and their campaigns as a means to upgrade the standards of marketing profession. The Award has been sponsored by Television Broadcasts Ltd since 1989.

This year the Award has attracted a number of highly quality entries from a wide spectrum of industries such as banking and finance, fast moving consumer goods, business services, public utilities, telecommunications, property development and so forth.

All the participating companies are required to submit a five-page write-up summarizing the objectives, strategies and results of their marketing programmes. A Board of Examiners combining the Marketing Management Committee and the Marketing Awards Organizing Committee will then shortlist the six most outstanding campaigns for final presentation. The judging will be based on a number of criteria including well-defined objectives, effective use of market research, development of the product/service to meet market needs, integrated and well-organized communications programmes, effective distribution channels, efficient administration and finally achievement of the planned results. This year, the criterion, "originality", is highlighted to encourage marketing campaigns which are highly original in their ideas, concepts and strategies.

All the results of the Award will be announced at the Award Presentation Luncheon to be held on Monday, 8 October 2001 at Island Shangri-La Hotel, Hong Kong.

Members of the Marketing Management Committee include: Mr Alfred Chan, Managing Director, The Hong Kong & China Gas Co Ltd (Chairman); Professor T S Chan, Associate Vice President, Academic Dean (Business Studies), Chair Professor of Marketing, Lingnan University; Ms Viveca Chan, Chairman & CEO, Grey Worldwide China & Hong Kong; Mr S K Cheong, Assistant General Manager, Television Broadcasts Ltd; Mr Sam Lam, Chief Executive Officer, Worldcom Hong Kong Ltd; Mr Louis Tong, CEO, Paramount (China) Ltd; Mr Robert Young, Consultant, Hong Kong Commercial Broadcasting Co Ltd; and Mr Titus Yu, Agency Manager, The Prudential Assurance Co Ltd.

Members of the Marketing Awards Organizing Committee this year include: Mr S K Cheong, Assistant General Manager, Television Broadcasts Ltd (Chairman); Mr Tony Cheung, Director - Marketing, New T & T; Mr Aloysius Lee, President - Group Sales, PCCW; Mr Wilson Mok, Chief Executive, Mazda Motors (HK) Ltd; Mr Tony Tai, Director of Marketing, Greater China Group, IBM China/Hong Kong Ltd; Mr Jeffrey Yu, Chairman, The Association of Accredited Advertising Agents of Hong Kong; and Mr Kenneth Yuen, Senior Manager, Advertising Department, Cheung Kong (Holdings) Ltd.

List of previous winners

Issued by The Hong Kong Management Association on 17 July 2001.

For press enquiries, please contact Ms Titania Woo on 2826 0535 / 7392 3505 or Miss Sunnie Ma on 2826 0532.