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DSA Programme
Judging Criteria

53RD DSA PROGRAMME JUDGING INFORMATION

Paper (15%) + Interview Session (85%)
* 65% is the passing mark for each criterion

  1. PAPER (15%)
    Judging Criteria for PAPER

    Appendix I Reference letter from nominee’s company
    20% Reasons for nominating the nominee
     
    Appendix II Nominee’s background and work history
    20% What are your aspirations as a salesman
    20% Personal achievement and continuous development
    40% Nominee’s opinion on the theme of the 53rd DSA, "Beyond Boundaries"
     
    Appendix III Summary of product/service information for each nominee, which will present at the interview session
     

  2. INTERVIEW SESSION (85%)
    The interview session is divided into 2 parts.
     
    PART I (PRODUCT/SERVICE PRESENTATION) (70%)
    (3 minutes) Presentation by the nominees on specific products or services indicated in Appendix III
    (3 minutes) Answering challenges by the judges and encourage the judges to have follow-up discussion or conversation
     
    PART II (EFFECTIVE SELLING) (30%)
    (2 minutes) Presentation on selling a product to a specific group of customers (both are randomly chosen by the nominee)
     
  • Judging Criteria for INTERVIEW SESSION
    20% Ability to build customer relationship
    20% Product and market knowledge
    30% Ability to convince and to close sales
    30% Application of selling skills (Effective Selling Session)
    • Agility and Innovation
    • Relevancy to selling items and products
    • Ability to build customer relationship
    • Ability to convince and to close sales