CAMPAIGN AWARDS

JUDGING PROCESS AND AWARD SCHEDULE

Submission of Entry Form
(Deadline: Tuesday, 23 April 2019)
All participating companies have to submit an Entry Form. Non-profit organizations have to provide supporting document to verify its NPO status.
Submission of Write-ups
(Deadline: Thursday, 13 May 2019)
All entries have to submit, in English or Chinese:
  • A five-page summary of their marketing campaign, and
  • A one-page executive summary OR a three-minute video summarizing the marketing campaign;
  • A twp-page summary of the digital marketing strategy of the marketing campaign (Entry to be considered for "Digital Marketing Practice Champion" only)
to be reviewed by the Board of Examiners.

The written submissions should cover all Judging Criteria. Entries submitted by non-profit organizations will be judged based on the "Judging Criteria for NPOs" (Please refer to Page 10). Entries to be considered for the Digital Marketing Practice Champion will be judged based on the “Judging Criteria for Digital Marketing Practice Champion (Please refer to Page 7).

Final Judging
(Saturday, 24 August 2019)
Ten finalists will be invited to deliver a 20-minute presentation, followed by a 10-minute Question & Answer session, before the Panel of Judges and the Board of Examiners at the Final Judging. The Judges and Examiners will then decide on the winners of the Gold, Silver, Bronze Awards, Excellence Awards and Merit Awards.
Award Seminar
(Wednesday, 4 September 2019)
All finalists are requested to present their marketing campaigns at the Award Seminar which is open to all executives. Winner of the the Marketers' Favourite Marketing Campaign and the Millennials' Favourite Marketing Campaign will be decided by the number of votes received from participants during the Award Seminar.
Award Presentation Dinner
(Monday, 21 October 2019)
All the results of the Awards will be announced at the Award Presentation Dinner.