PAST CAMPAIGN AWARDS WINNERS

 2018

GOLD
Carlsberg - Probably the Best Beer Marketing Revolution
SILVER
Citibank - It’s a Bank in My Hand
BRONZE
Pricerite - Small Space Big Universe
EXCELLENCE AWARDS
Chow Tai Fook - Love of a Lifetime
Chow Tai Fook – T MARK “To Tell the Truth”
HSBC - The One Card That Has It All
MERIT AWARDS
CK Asset - Ocean Pride Development
HKJC - Striding On
McDonald’s - McCafé “It’s What’s Inside That Counts”
Watsons Water - Watsons Water ‘Drops of Fun’ Rewards


 2017

GOLD
1O1O – Be Distinctive
SILVER
Welend – Disrupting Traditional Loan
BRONZE
NESCAFÉ South East Asian Range Campaign
EXCELLENCE AWARDS
Carlsberg – If Carlsberg Did Marketing
K11 Concepts – Disruptive New Business Innovation for Millennial Entrepreneur – K11 Natural PrimeCredit – WeWa New Brand Launch Campaign – WeShake WeWin WeWa
MERIT AWARDS
FWD General – FWD Drivamatics Mobile App
FWD Life – This is How Insurance Works Today
MoneySQ – Revolutionize Hong Kong Financial Market
Pizza Hut – Roulette Cheesy Bites Pizza: The Brave-or-Crave Challenge


 2016

GOLD
csl Hit the BIG time on a BIG network
SILVER
ManulifeMOVE
BRONZE
Tai Hing – My Hero II: The Rise of Hero Chef
EXCELLENCE AWARDS
AIA – Love is in Every Moment – Father & Daughter
Crown Motors – FUN2GATHER Toyota Sienta & Spade
McDonald’s – Next Generation of Customer Experience
MERIT AWARDS
3HK – Making Better
FWD Savie Insurance ‘Simply Unbeatable’ Campaign
McDonald’s – A Surprise in Disguise
Standard Chartered x Asia Miles Launch Campaign


 2015

GOLD
Coca-Cola China Ltd - Share A Coke
SILVER
British Motors Limited - The Unexpected – All New Discovery Sport
BRONZE
Maxim’s Caterers Limited - Mooncake Market Revolution – Maxim’s Egg Custard Mooncake 2014
EXCELLENCE AWARDS
Arome Bakery (HK) Co Ltd - Arome Anew & Beyond
Pricerite Stores Limited - Small Space: Big Universe
Nestle Hong Kong Ltd - Frutips Relevancy Campaign
MERIT AWARDS
The Hong Kong and China Gas Company Limited - Cook For Love
The Hong Kong and China Gas Company Limited - Total Kitchen Solution
K11 Concepts Limited - The Revolutionary Art x Commerce Retail Model – Local Customer Recognition As Our Continued Driving Force
PrimeCredit Limited - Turning Property into Cash

 2014

GOLD
Harbour City - Rubber Duck Joy to the World Campaign
SILVER
Wellcome's 'Like Always' Campaign
BRONZE
CLP Power - 'Let’s Save Now For A Better Future' Marketing Campaign
EXCELLENCE AWARDS
Chow Tai Fook ‘The Perfect One’ Bridal Campaign 2013
Environmental Protection Department - Food Wise Hong Kong
PrimeCredit - Golden-teeth Promise
MERIT AWARDS
RunOurCity ‘Free to Run 3.23 Hong Kong Streetathon’
McDonald’s Restaurants - From CNY to WNY: Making the Most of the New Year
Tai Hing Catering Group - My Hero 太好味道
Times Square: This is Your Time; Timely Transformation Of A Fading Meeting Place


 2013

GOLD
PCCW - HKT mobile service ‘Ultimate Mobility’
SILVER
Harbour City – Doraemon Brings Innovative Surprises through Joyful Experiences
BRONZE
Love the Planet 4.22 Hong Kong Goes Green Monday
EXCELLENCE AWARDS
Turning Brand Culture into Customer Benefit – Fairwood 40th Anniversary
Breakthrough the Dark Side of Hong Kong Disneyland
McDonald's Restaurants – i'm Amazing
MERIT AWARDS
Dairy Farm - Wellcome – Low Low Price Watcher
The Hong Kong Jockey Club – Happy Wednesday
McDonald's Restaurants – It's Mac Time Tonight
TSL︱謝瑞麟 Brand Revitalization – Rising from The Gloom


 2012

GOLD
Coca-Cola Summer 'Chok' Campaign
SILVER
Hong Kong Breast Cancer Foundation – Three Steps to Breast Health
BRONZE
Disneyland's It's Playtime with Friends - The Power of Synergy
EXCELLENCE AWARDS
FUJIFILM X-series – The sect of wandering photographing – The Re-birth of a Camera Giant
McDonald’s - The Road to Becoming Hong Kong’s Coffee ­Destination
iButterfly – Turning the Sky into a Canvas
MERIT AWARDS
PopCorn’s Opening Campaign
Okamoto - Water Temptation, Thinner than Super Thin
Pizza Hut - Pizza and More
SOLVIL ET TITUS: Time is Love


 2011

GOLD
The House of Dancing Water, City of Dreams – A New Era of Entertainment in Macau
SILVER
Ocean Park’s Aqua City – The re-birth of a miracle
BRONZE
China 3D’s 3 Dimensional Marketing of 3D Sex and Zen
EXCELLENCE AWARDS
Citibank Banks on New Standards to Break Banking Inertia
Free Golden Bangle
Breaking Out of the Price Prison – How McDonald’s launched its first premium product, 35 years on


 2010

GOLD
Maxim’s Angel and Devil
SILVER
Standard Chartered Hong Kong 150th Anniversary Commemorative Charity Banknote Marketing Campaign
BRONZE
McDonald’s Moments Delivered
EXCELLENCE AWARDS
Endless Love – Rebranding BOCG Life
Cathay Pacific ‘People & Service’ Campaign
HKJC 125th Anniversary Campaign


 2009

GOLD
MTR Rail Merger Campaign - The Unprecedented Marketing Challenge
SILVER
McDonald’s Democratizing Premium Coffee
BRONZE
American Express Cathay Pacific Credit Card – Fly Faster
CERTIFICATES OF EXCELLENCE
Cathay Pacific New Cabin Designs Marketing Campaign
Dairy Farm - One Dollar Does Matter
The HKJC Olympic 2008 Campaign - How We Excelled in the World


 2008

GOLD
Continuous 'One-Up' Breakthrough – The Success Story of Harbour City, the Success Story of You & Me!
SILVER
Pizza Hut Chessy Bites – Release the Child in You
BRONZE
Manhattan Hill – Magic Happens in West Kowloon
CERTIFICATES OF EXCELLENCE
Coca-Cola zero – Who Says You Can’t Have Real Taste Zero Sugar
Ronald McDonald House Charities: Part of Me, Part of My Community
PCCW Mobile – Building A Brand with Passion Power


 2007

GOLD
Bel-Air No.8 – The New Landmark in Island South
SILVER
Cathay Pacific – Moving Forward with Hong Kong for 60 Years
BRONZE
Luxottica – Revitalized an Old Brand in a Stagnant Industry
CERTIFICATES OF EXCELLENCE
McDonald’s 24 Hours ‘Mac Tonight’ Campaign
Pizza Hut Cheesy Lava ‘Passion released, Record achieved’
Making babies’ ‘impossible mission’ possible


 2006

GOLD
Love Hong Kong, Love Ocean Park!
SILVER
CLP Power: Create the Market – Induction Cooking
BRONZE
apm – a retail breakthrough for HK
CERTIFICATES OF EXCELLENCE
Hong Kong Broadband - Be Ahead of Yourself
PCCW - Next Generation Fixed Line ‘Brand Quality Campaign’
Prevail in Confectionery: Eclipse Mints


 2005

GOLD
Revolution of Pizza Hut’s Business Concept
SILVER
Repositioning of e-zone
BRONZE
Cathay Pacific - It’s the little things we remember
CERTIFICATES OF EXCELLENCE
Be the True Soy Sauce Leader - The Launch of Amoy Premium Soy Sauce
Hutchison Live 3
The Arch – Imagination rules the world

 2004

GOLD
YOHO Town – Transforming Residential Property into a Lifestyle Brand
SILVER
Swire Homes’ Distinctive New Living – The Orchards
BRONZE
Launch of a New Brand: VAGO with INSOLIA – The Painless Hi-Heels
CERTIFICATES OF MERIT
Fairwood Re-branding
Hutchison - The Launch of 3
Regalia Bay


 2003

GOLD
One2Free SMS Lovers
SILVER
The Power of Love - The Power of Music
BRONZE
Ocean Park Halloween Bash 2002
CERTIFICATES OF MERIT
New World PCS - Twins Mobile – Breakthrough Info-tainment Service
Keeps Idols Close
McDull, Hong Kong One Egg Tart
Watsons Water – Wats Next


 2002

GOLD
The Making of RoadShow
SILVER
Cathay Pacific – The World’s Biggest Welcome
BRONZE
See You at Café de Coral
An Exceptional Community for An Exceptional Childhood – Discovery Bay Siena one Marketing Campaign
CERTIFICATES OF MERIT
Hang Seng Femina Banking – Lead a Fabulous Life
Hang Seng M.I. Kid” Account - Develop your Children’s Potential for Great Achievements”


 2001

GOLD
The Leighton Hill – Home to the New Aristocracy
SILVER
Orangeworld – A World Where Your Fantasy Takes Flight
BRONZE
Ribena Mobile the Ultimate Breakthrough
CERTIFICATES OF MERIT
Allergan - Complete Repositioning Campaign
Manulife - The MPF Launch Campaign
SUNeVision - Launch of Propertystreet.net


 2000

GOLD
SUNDAY Independence Day
SILVER
Ocean Shores – Live the Good Life, Live at the Best
BRONZE
The Creative Positioning of 5-7 Seater Mazda Premacy Capsule V
CERTIFICATES OF MERIT
BOC U-point Credit Card
Hong Kong’s Tender – You Name the Price
Guangzhou-Kowloon Through Train Service Improvement Turned Business Around


 1999

GOLD
A Sentimental Journey
SILVER
Tierra Verde – Breaking Through A Bleak Market
BRONZE
Panadol Cold & Flu Campaign
CERTIFICATES OF MERIT
DFS Galleria – Targeting A Changing Customer
Festival Walk: Set Your Own Boundaries
Swire Properties: StarCrest – 5-Star Luxury at a 9-Star Location


 1998

GOLD
Lipton Ming Han Ching Tea Bags
SILVER
Tse Sui Luen Jewellery - The Launch of 5th C Jewellery Consultancy Service – A New Dimension in Diamond Marketing
BRONZE
Dai Pai Dong – Passion of Hong Kong
CERTIFICATES OF MERIT
The Launch of Colgate Sensation Whitening Toothpaste
Hang Seng Smartlnvest Services
SpeedPost – We Put Time on Your Side

 1997

GOLD
The Launch of One2Free
SILVER
Shell Supercharged 881 Friends of the Road
BRONZE
Product Launch of Lee Kum Kee Seasoned Soy Sauce for Seafood in 1996
CERTIFICATES OF MERIT
1996 American Express Credit Card Launch
903 id club Programme
Shanghai Tang – Made by Chinese


 1995

GOLD
The Kingswood Villas Metamorphosis
SILVER
Standard Chartered Credit Card Real Life Privilege
BRONZE
Launching of HMV Superstores: Music at its Best
CERTIFICATES OF MERIT
DHL Jumbo Box – Air Freight Made Easy
Open Learning Institute of Hong Kong - MBA Degree Programme
Rinnai Gas Clothes Dryer – A Breakthrough for Towngas