INTRODUCTION

ABOUT THE MARKETING AWARDS

The HKMA/TVB Awards for Marketing Excellence bestow honour and public recognition on individuals and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong.

HOW THE MARKETING AWARDS BENEFIT

YOU

- Provide a valuable experience-sharing occasion
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Excellent opportunity to prove your ability and success
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Gain recognition from peers in the marketing profession and the business community
- Fun, exciting and enriching

YOUR COMPANY

-
Confer the prestigious recognition and endorsement of the HKMA on the company’s product or service and the company itself
- Strengthen the company’s reputation within the trade and in the community at large
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Provide a high-profile, positive image for the company and its product or service via
  - a 30-minute programme on TVB Pearl;
  - coverage in the major Chinese and English language press;
  - exposure on TVB Jade and TVB Pearl in the Award promotion campaign in 2020.
- Increase the morale and motivation of the staff of Award recipients by publicly recognizing their efforts; and
- The winners will be allowed to use the award logo on their stationery, promotional literature and in advertising.

MARKETING AWARD CATEGORIES

There are two categories for the marketing awards:

- Campaign Awards
- Individual Awards